This is a very clever use of the letter form B that is impressive. I'd like to see more variations of this using the colors mentioned in the comments at the bottom of the page. As I stated in another comment I'd like to find a better color combo than blue orange as its so over used today in web 2.0
I think you need to look at my new comments at the bottom of the page about color scheme. Also I wonder if you could lose the letters "iB" in "iBird" and then use give a treatment to letters "ird" so blend more nicely into the main B with an i inside it? And the colors are moving away from the ones that we use in our product.