iBird
a. iBird products are reference topics contained on portable devices such as mobile phones, PDAs, Smartphone’s like the iPhone, such that the information is accessible in an intelligent manner not possible with books. Interactivity, multimedia, search ability, intelligent look up, sound and vast amounts of information are some of the highlights of the products. Currently the brand is expressed in an extremely popular product called iBird Explorer for the iPhone which turns the iPhone into a field guide to birds. In the future there will be products such as iBird Guide to Dogs, iBird Mechanics Bible, iBird Guide to Animals and Plants, etc.