HighMarkLogo Design Contest

Logo Design Contest
Contests / HighMark

HighMark has selected their winning logo design.

For $375 they received 201 designs from 30 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
we believe buildings can be better
What We Do
HIghMark is a New York City based company, representing innovative cooling and energy products
Industry
Construction
Color Preferences
Blue
Orange
Grey
Themes
Modern
Masculine
Complex
Luxury
Refined
Secure

Entries

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Discussion

 
Client
We prefer a wider uppercase letter style font. If the top 5 designers could take that into account on any resubmissions, it would be appreciated.

Thanks
11 years ago
 
Client
I am getting a few requests for more information on what we like about each design, so here goes:

All: incorporation of the H, color choices

Zrox: the display of moving up / achievement, font style, looks powerful but is not overwhelming and is subtle in approach

LawrieM: Orange and blue is used in a way that looks like "hot and cold", which pertains to HVAC, logo is recognizable and memorable. Also subtle in approach.

logope: Incorporation of both H and M, abstract idea of two people shaking hands shows teamwork and business savvy,

Gemadha: Abstract logo of buildings, easily recognizable, simple and subtle in approach

Khalifah: incorporation of both H and M in a way that the H is much more prevalent than the M, font type, simplicity
11 years ago
 
Client
1 more comment for all. The idea of having either high or mark in bold is also a commonality that we like in all the top designs.
11 years ago
 
Client
Please do not remove any of your designs moving forward. The partners will be reviewing the top few after this session is over.
11 years ago
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