HighMarkLogo Design Contest

Logo Design Contest
Contests / HighMark

HighMark has selected their winning logo design.

For $375 they received 201 designs from 30 different designers from around the world.
2nd
#173
New
#8
New
#170
New
#2
New
#65
New
#168

Withdrawn

New
#20

Withdrawn

New
#19
Prefers others.
#3

Discussion

 
Client
I like the idea of the H with orange and blue. Can you switch the fade so that it's split vertically? Also, not sure about having the "slogan" in there. Overall, I like this though.
11 years ago
 
Logo Designer
Hi sannazzaro,

Thank you for your feedback and ranking!

Entry #3 - Orange and blue gradients split horizontally (I hope this is what you meant since they were already vertically split) Have changed the "High" to orange as well as I feel this gives consistency overall.

regards,
Lawrie
11 years ago
 
Client
Yeah, that's what i meant, but I was wrong. You're original design is better. The way the bottom blue bar ends up being shaped makes it look "sad". If you have any other variations or ideas, I am open to them. So far you're designs are great.

Thanks,
Anthony
11 years ago
 
Logo Designer
Hi Anthony,

My entry #19 has been taken to Logo Court by logope claiming that it is a copied concept of combining the "H" and the "M" in the same way as his entry #4.

As I write, I have 20 hours, 48 minutes to remove my design or be totally removed from your competition.
Unless, of course it is judged not to be similar.

I'd like to question you about your business/company name. Is it registered as a one word name "HighMark", or as a two word "High Mark". I need to clarify since a monogram style logo would be only the capital of the name. i.e.: H for Highmark and/or HM for High Mark. Examples would be the stylised "M" for Motorola or the two letter overlapping "LV" for Louis Vuitton.

I hope you can reply soon, so I can continue to (hopefully) design a winning logo mark for you.

Lawrie
11 years ago
 
Client
That's unfortunate. The registered company name is Highmark NY, LLC.
11 years ago
 
Logo Designer
Thanks Anthony,

Seems the general consensus so far is that he copied me in shape.

Entry #65 - Cross bar of H is two triangles signifying hot air rising and cool air falling.
Can be taken as HM as well.

L
11 years ago
 
Logo Designer
11 years ago
 
Client
thanks for the new submission. Not a huge fan of the font. The "a" and "m" look lower case
11 years ago
 
Logo Designer
No harm trying! :)

#170 - All capitals

L
11 years ago
 
Client
I think i like it better when either high or mark is bold. resubmit #170 with only HIGH in bold. Everything still uppercase.
11 years ago
 
Logo Designer
#173 - Done!
11 years ago
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