What We Do
We are a financial firm, specifically a "fund of funds" that invests in early-stage healthcare venture capital funds.
Top Three Things to Communicate
#1 - Transparency (strong governance, discipline)
#2 - Health / innovation (ultimately, we are investing in the medicines of the future)
#3 - Long-term stability
Our Target Audience:
Healthcare venture capital fund managers
Biotech / life sciences entrepreneurs
Large financial institutions
Executives in the US, China, and Europe. Most tend to be highly educated with advanced degrees (MD, PhD, etc.)
- Preferably red or blue as the primary color (OK to add a 2nd tone or grey). Green or black could also work, though I'll leave that to your discretion. Note that part of our target audience will be in China/HK.
Our Ideas and Additional Information:
- A single, stylized hexagon?
- An interconnected network of hexagons (i.e. a stylized "beehive" lattice)?
- Some combination of health/finance/innovation imagery?