Heck Law Offices, LLCLogo Design Contest

Legal Counsel for Families & their Businesses (tm)

The Heck Law Offices is a Central Indiana law firm focused on wealth generation and protection during good times and bad times by using business planning, estate planning, and bankruptcy.

Good: forest green, gold, burgundy red, cream (like parchment)

Risky: Cherry red, lemon yellow, rainbow tones

Traditional symbols for lawyers are scales of justice, Roman columns, light as indication of knowledge or wisdom, etc. These are too common, so, while acceptable, not as likely to be the winner unless a spectacular new spin on the old theme.

Law is where past experience guides future human behavior. Bad lawyers focus on the past or the future exclusively. Good lawyers study both.

A difficult but desirable characteristic is a logo with four sub-components. The sub-components would represent wealth (estate planning & probate), money (business & contract disputes), strength (asset protection & tax planning), and an undefined attribute for litigation and bankruptcy. These sub-components of the logo would be the logos for departments of the firm for use on the departments' respective web pages and marketing pieces.

This sub-component idea, while appealing, is likely to become too complicated. Simple, strong elements for the sub-components is the only envisioned method of making this idea work.

If sub-components don't work, then one unified logo is the preferred solution.

The name of the firm is likely to change repeatedly over time as attorneys are added or depart the law firm, so the graphic cannot be based on the firm name. It will be the unifying theme to changes in firm name.