Havasu Future FoundationLogo Design Contest

The work is excellent so far. Thank you! Here's what we like about each of the designs so far:

#7 design by jesicasstudio is simple and easy to reproduce, capturing a rising sun over a historic city treasure.
#10 by IM Cathyadi gives a more modernistic look to the bridge and the treatment emphasizing "Havasu Future" and downplaying "Foundation" places emphasis where it seems more important. Yet we are also uncomfortable with the wave and sky treatment, as they seem disruptive to a flat lake without waves (most desired by boaters) and the sky's sunbeams seem out of place without a sun to resonate from.
#8 by Jesicastudio is the best multi-color design of the first nine submitted. The sky similarity to the Arizona flag is a wonderful touch, and some way of incorporating the California flag, since we are right on the border, might be another nice touch (although it may be way too much, too... just a thought!).
#11 by IM Cathyadi is another version of #10, but the contrast between colors offers little contrast and does not seem to add much to the strong design
#3 by creak is a simple design that exudes reliability and strength. It may be just perfect when this contest is ultimately judged by the Havasu Foundation Board of Directors, but it may be just a little too simple, too.
#1 by creak is simple and classic, without changing the fonts, which makes it a strong option. But the curved design treatment over the top seems to mirror what our local hospital uses for its logo.
#6 by creak seems strong and elegant, but the graphic seems to make the name "Havasu" a little harder to read and may be viewed as a distraction
#9 by BiZiGraphik is wonderfully inventive, yet the archways beneath the bridge seem to give it a predatory feel, like the fins on a shark or the hairs on the back of an arm. Nice try, however, to be a little more original.
#4 by creak seems like it might make a nice trademark, but it comes across a little alien or foreign, like runes in a Frank Hubbert novel. This is a very elegant, almost mystical treatment, but it may not convey the sense of trust we wish to instill on the part of a potential donor to the foundation.
#5 by creak takes #4 one step further with an additional checkmark graphic in the 'A." We don't think the additional graphic element really adds anything to the design.
#2 by creak creates a somewhat distracting element in the "V" and seems to take #3 to an unnecessarily complicated level.

Thanks again to everyone for such great work!

Doug

Hello again!

Thank you again everyone for these remarkable designs. I have consulted the Board of Directors for the Havasu Future Foundation. I have new insights and instructions to help us finalize a selection.

1. In the original background document, we asked for something very simple. The Board felt that the tie to the London Bridge in the past had merit, but only design #20 by castizo had been able to pull it off successfully. There were beautiful renditions of the bridge, but the Board felt they were too overpowering and too much of an anchor to the past. With the emphasis on simple, modern, sophisticated and forward-looking, a new ranking emerged which places designs #5 and #1 by creak at the top of the list.

2. The board wants logo colors to complement the new brand design for Lake Havasu City. Primary colors are orange PMS 021U (C/O M/53 Y/100 K/;O or R/255 G/108 B/44); yellow PMS 109U (C/O M/10 Y/100 K/O or R/255 G/198 B/O); and deep blue PMS 300U (C/100 M/44 Y/O K/O or R/O G/109 B/182).

3. The Board wants to stay away from the Arizona State Flag and color scheme associated with it. I know I encouraged IM Cahyadi to experiment with this concept in logo #21 and #22, but the Board felt the concept was too overpowering and, again, did not meet the primary objective of having a simple logo.

4. The Board does not want to use the slogan in the logo, "Working to Create a Better Tomorrow For All Lake Havasu City Residents." Again, it goes back to being simple, and they feel this complicates the logo too much. So please do not include the slogan in any further designs as it will not be utilized, at least in the logo.

Best Regards,

Doug

Further Clarification: The type font for the "Havasu Future Foundation" needs to be: Avenir LT Std 65 Medium.

Dear Doug86404,
It would be nice if you can put comment on individual page by click the entry...
Thanks!

We are down to the wire and your logo is one of the top choices, if not the top choice! Thank you. But the Board has asked me to confirm again your choice of colors and type face. They do not seem to agree with the subsequent instructions I provided on November 21st.

The board wants logo colors to complement the new brand design for Lake Havasu City. Primary colors are orange PMS 021U (C/O M/53 Y/100 K/;O or R/255 G/108 B/44); yellow PMS 109U (C/O M/10 Y/100 K/O or R/255 G/198 B/O); and deep blue PMS 300U (C/100 M/44 Y/O K/O or R/O G/109 B/182).

Secondary colors can be red PMS 032U (C/0 M/78 Y/73 K/0 or R/246 G/80 B/88, grey blue PMS 2975U (C/44 M/0 Y/7 k/0 or R/139 G/213 B/238) and olive PMS 389U (C/24 M/0 Y/79 K/0 or R/189 G/220 B/4).

The type font needs to be: Avenir LT Std 65 Medium.

If you would kindly review design number 123 and submit a revised version to meet these specs, if appropriate, it would be very much appreciated as we aim to make a selection within the next week.

Thank you!

Doug