Half Moon Bay, CA Logo Design Contest

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Half Moon Bay, CA has selected their winning logo design.

For $500 they received 123 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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RickoSF
United States

Slogan

Suggested slogan(s) required from designers

What We Do

The city of Half Moon Bay, California is a charming yet sophisticated coastal town located between San Francisco and Silicon Valley, where quiet beaches, great restaurants, and outdoor adventures await tourists from the region.

City Name and slogan not required to part of the logo design, but a suggested slogan is required to win the tournament.

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - Half Moon Bay is the best destination for outdoor adventure and ecotourism
#2 - Half Moon Bay is a romantic adventure near the ocean waiting to happen
#3 - Half Moon Bay is peaceful, relaxing, and fun for the whole family

Our Target Audience:

The target audiences are REGIONAL TOURISTS and POTENTIAL VISITORS to Half Moon Bay, CA. The saying 'You don't have to go far away to get away.' is often touted to get the attention of potential visitors. The ultimate goal is to entice the target audiences to VISIT, DINE, and STAY in Half Moon Bay.

Target audiences can be considered...
(1) Romantics... dining, spas, golf, wine tasting, and strolling our charming Main Street
(2) Adventurers... surfing, cycling, beach combing, and embracing Half Moon Bay's (HMB's) ecotourism.
(3) Romantics... attending special events and festivals, visiting beaches, and exploring hiking trails among the redwoods.

Color Preferences

Blue, Orange, White
<No strong preference, let your creative juices flow.>

Our Ideas and Additional Information:

WE WANT TO CONVEY THAT HALF MOON BAY IS THE DESTINATION OF CHOICE FOR AN ADVENTURE OR GET-A-WAY.

Photos of Half Moon Bay: http://www.visithalfmoonbay.org/photo-downloads.html

Half Moon Bay Commercial (Romantic): http://web.mac.com/byronwerner/HMB/WEB_Romantic_Commercial.html

Half Moon Bay Commercial (Family): http://web.mac.com/byronwerner/HMB/WEB_Family_Commercial.html

Iconic images for Half Moon Bay often include a crescent moon, a perfect wave, a perfect green field, and a charming small town street-scape.

Themes

Playful
Classic
Refined
Sporty
Adventure
Feminine
Simple
Colorful
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

RickoSF
United States
Excellent input thus far! The designs that include a slogan have moved to the front of the pack.

A couple of suggestions include:
(1) Plan for the logo to be used with a white background and on signs, so it is important to have contrast and simplicity so it 'pops' and can stand alone. Designs #1 and #2 do this nicely.

(2) A slogan is required for the design, but in the end we will need versions of the design with and without a slogan. We are very fond of the 'Come to play. Come to stay.' slogan from DesireeByrd. Excellent.

11 years ago