The city of Half Moon Bay, California is a charming yet sophisticated coastal town located between San Francisco and Silicon Valley, where quiet beaches, great restaurants, and outdoor adventures await tourists from the region.
City Name and slogan not required to part of the logo design, but a suggested slogan is required to win the tournament.
Industry
Travel & Hospitality
Top Three Things to Communicate
#1 - Half Moon Bay is the best destination for outdoor adventure and ecotourism
#2 - Half Moon Bay is a romantic adventure near the ocean waiting to happen
#3 - Half Moon Bay is peaceful, relaxing, and fun for the whole family
Our Target Audience:
The target audiences are REGIONAL TOURISTS and POTENTIAL VISITORS to Half Moon Bay, CA. The saying 'You don't have to go far away to get away.' is often touted to get the attention of potential visitors. The ultimate goal is to entice the target audiences to VISIT, DINE, and STAY in Half Moon Bay.
Target audiences can be considered...
(1) Romantics... dining, spas, golf, wine tasting, and strolling our charming Main Street
(2) Adventurers... surfing, cycling, beach combing, and embracing Half Moon Bay's (HMB's) ecotourism.
(3) Romantics... attending special events and festivals, visiting beaches, and exploring hiking trails among the redwoods.
Color Preferences
Blue, Orange, White
<No strong preference, let your creative juices flow.>
Our Ideas and Additional Information:
WE WANT TO CONVEY THAT HALF MOON BAY IS THE DESTINATION OF CHOICE FOR AN ADVENTURE OR GET-A-WAY.
Excellent input thus far! The designs that include a slogan have moved to the front of the pack.
A couple of suggestions include: (1) Plan for the logo to be used with a white background and on signs, so it is important to have contrast and simplicity so it 'pops' and can stand alone. Designs #1 and #2 do this nicely.
(2) A slogan is required for the design, but in the end we will need versions of the design with and without a slogan. We are very fond of the 'Come to play. Come to stay.' slogan from DesireeByrd. Excellent.
