GWL Adjusters Logo Design Contest

GWL Adjusters has selected their winning logo design.

For $400 they received 165 designs from 38 different designers from around the world.
Contest
Logo Design Brief
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garrett01
United States

What We Do

Investigate, evaluate and negotiate property and casualty claims for insurance companies and self-insured entities.

Industry

Top Three Things to Communicate

#1 - Professional
#2 - Reliable
#3 - Integrity

Our Target Audience:

Insurance company Claims Managers, Self-Insured Risk Managers, Safety Directors and Operations Managers. Age group 35-50 M/F, Location of service area San Diego and Orange County (Most of the clients will reside outside San Diego and Orange County), Middle to upper income, Bachelors degree and above, conserative values.

Color Preferences

No pastels please. I am open to your ideas. This is your chance to be creative.

Our Ideas and Additional Information:

Not really, but it would be nice to see some designs using the initials GWL Adjusters. The logo should be something that will transfer easily onto Polo type shirts. The logo should be easily recognizable.

Themes

Masculine
Colorful
Serious
Modern
Refined
Exotic
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
garrett01
United States
Thank you all for your hard work. It looks like the designs are becoming very similar. I would like to see something new and very different then what is currently being offered. I am hoping to have a broad base of designs to choose from. I will try and respond to each applicant as soon as possible to offer my feedback.
Thanks again.
13 years ago
garrett01
United States
I am still looking for some new designs. The oval is nice but lets not stop there. My key clients will be Insurance Adjusters, Claims Managers, Risk Managers and Attorneys. I will be investigating bodily injury and property damage claims, evaluating legal issues (negligence, insurance coverage) and negotiating settlements directly and through legal proceedings like arbitrations and mediations. I hope this additional information helps with your creative thinking. There is still plenty of time to put something new on the board. Best regards.
13 years ago
garrett01
United States
A little less than four days left. You guys are doing great. If there is anyone that I have not responded to I appologize in advance. I really like the GWL Adjusters combined with some type of symbol. That seems to be working for me. Have a nice weekend.
13 years ago
garrett01
United States
Wow, everyone I am impressed. Thank you for all of your hard work. This has been a lot of fun. We still have a couple of days left to go and I am still open to new interesting designs. Thanks again.
13 years ago