GROOVE Logo Design Contest

GROOVE has selected their winning logo design.

For $250 they received 123 designs from 22 different designers from around the world.
Contest
Logo Design Brief
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groove
United States

Slogan

COME WORK IT OUT

What We Do

Hot tunes ..cool vibe..in a groovy rock n roll atmosphere..ITS ALL ABOUT THE MUSIC AND ALL ABOUT THE FUN.Group Fitness and Spin Studio

Industry

Sport

Top Three Things to Communicate

#1 - Fitness should be fun
#2 - groovy,funky, welcoming environment..\were all in this together
#3 - hot tunes..cool vibe

Our Target Audience:

Middle aged clientelle looking to escape the everyday boredom of a regular gym,,,unique classes,

Color Preferences

purple and green

Our Ideas and Additional Information:

..want a groovy,retro, hip funky rock and roll vibe...also love dragonflies if we can incorporporate somehow..but its more about round shapes like a vinyl record album..groove of a spinbike wheel, round like a fitness stability ball... peace sign..etc

Themes

Colorful
Bright
Loud
Playful
Raw
Exotic
Sporty
Adventure
Simple
Economical

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

2B Pencil
Canada
Hello Grove and Welcome to Logo Tournament. I am one of 15 volunteer LT Moderators who are here help answer any questions you may have.. I'll' be posting hints& tip link shortly

Scott
EastCoast creative
Designer/LT Moderator
13 years ago
2B Pencil
Canada
Please take a moment to read this "Ranking and General Tips" compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914

Scott
EastCoast Creative
Designer/LT Moderator
13 years ago
groove
United States
good morning and thanks for getting theses logos started...It must also have FITNESS STUDIO ..somewhere, so people know what we are...
13 years ago
groove
United States
we are looking for a 70 ish GROOVEY RETRO rock and roll vibe..
we would really love to see something that looks like an old rock and roll album. cover or use a stability ball as the main circle of the design or even connect the two oo's in the middle of GROOVE to look like a spin bike..raw groovy..we also must say fitness studio somewhere..
peoplknow who we are and what we offer..the cool vibe..hot tunes
its all abouyt the music..all about the fun....no sharp angles
and Im not sure what the little desighn is,,if its a Butterfy but we are dragonfly...
I appreciate the effort..we can eveb bring in orange if need be..rock n roll old hendrix album like..retro funky..hip...etc
13 years ago
groove
United States
we also want less angles...more curves...fitness balls are round,womans curves,,vinyl albums..etc..roundness of a spinbike wheel..


we were looking at Elenas Soul kitchen design number 131

there were very nice design elements in there
funky groovy retro
13 years ago
groove
United States
we like 1 and 2...but whats the little design in the e and g???
we want it groovier, rock and roll retro ...we really need it to say..fitness studio somewhere...


number 18 is cool, we just arent thrilled with the shape or color of the character holding the letters up...but great visual concept

number 5 shows the albums in the OO's which adds a great visual element...we like that...but more old retro album looking ..would be better

Thank you to all..we look foward to seeing more designs...please include..Fitness studio

if we can someway make the OO's look like a spin bike on record albums..than could visually enhance the design and show we offer spin classes .and music.just a thought..
13 years ago
groove
United States
we also offer dance and group fitness classes...we are not just spin studio..so if anyone wants to go that route, feel free to add dancers,people.music.etc..so far we are in the right direction..
13 years ago
groove
United States
how about a tie dyed look ...??
13 years ago
groove
United States
andy
31 is really great..i do think we like just the cleft alone...//now the bike stands out more too...but we did lose the record effect so we will sleep on this
thanks again you really have me feeling groovy...keep em coming
13 years ago
groove
United States
number 41 adds a really great element to the vision.The dragonfly is totally spot on ...the colors work very nicely as well,,,if we could move COME WORK IT OUT on a curve above the GROOVE and say fitness studio
or Fitness should be fun below GROOVE and add the spin bike element..we'd like to see more of that if possible without being overwhelming..if that makes sense
again..dragonfly is great! keep it coming and Thank you for the new visual..
13 years ago
groove
United States
we were reviewing number 26 and would like to see FITNESS STUDIO appear somewhere, perhaps under GROOVE and we liked the little sweat bead or drip and if we could loose the "shadow" part around the dragonfly...we would be very interested to work on that design..is it possible to have the wings look like they are pointing or flying upward toward the sky?? and COME WORK IT OUT in a darker color??
It really works with our colors and we look foward to seeing your newer logo design Thank You
13 years ago
jakub sudra
Poland
thank you, I'll work on that
13 years ago
groove
United States
hi 52 &53 are great...fitness studio works well, sweat drop works, musical notes are nice also...the record may be too strong a top the dragonfly...the wings upward are terrific...would it be possible to add a spin bike effect somewhere , perhaps with the two OO's and nix the cd..just for a try?? also perhaps fitness studio in a different color,so it satnds out more??if not
the way it is works very nicely
thank you..
13 years ago
groove
United States
hey andy
54 definately says GROOVE and fun, it bought an immediate smile...nice effects...we wonder if we need COME WORK IT OUT...thats something we need to decide
great effort
thank you!
13 years ago
groove
United States
hi
58 has nice symmetry and balance.The colors POP and while we are not a gym, we are a SPIN / Fitness studio
it does get the point across, but a SPINbike would make a better symbol for us...and COME WORK IT OUT gets a little lost..but we like it
thak you
.
13 years ago
groove
United States
hi 52 and 61 are bot great
the newest one makes us smile
the colors, the dragonfly, it does has the element sthat we asked for...thankyo..i realize in the begiining we wanted groovey and retro, yet our existing biz has the purple and greesn and we each wear a signature dragonfly to work daily
clients recognize us by the DRAGONFLY
i like the simplicity of 52, but 61 is all encompassing and concise
NICE, very NICE!!
thank you!!
13 years ago
groove
United States
good morning andy
i like the headphones and that is our favorite color scheme
its groove
the bike need not take over we actually prefer the bike less prominent as you had done previously by using the OO;s as wheels....were you getting a dragonfly in as part of the record as the NEEDLE??
keep em coming
your designs are terrific...
13 years ago
groove
United States
hi Jakub
we love 61 ,is it possibe to Put

COME WORK IT OUT ..on a curve to add symmetry??
thank you for the great effort
13 years ago
groove
United States
63 is GROOVEY
great balance
love the notes in black...
what are your thoughts on the dragonfly??? she is cool as is...
should SHE be sexier...wispier wings..groovier..i defer to you,,,but all in all love it!!thanks again..symmetry is great
thanks so much,,,
13 years ago
jakub sudra
Poland
thanks a lot! I'll see what I can do
13 years ago
groove
United States
hey andy
107 is very cool
all the components are there...Im just wondering if the dragonfly is too big...we really like it all, we are going to mull it over...still smilin ear to ear....thanks!! great job
13 years ago
groove
United States
hey andy,109 is terrific symmetry..112 really makes you wanna smile and groove..wohoop,.we have a couple hours left and the last entries have been great
why Not veer out of the safety and go for broke
show me something with a real wow factor...all these are great now do something fun ,funky and adventurous...have a good time and thanks for all the effort...
You too Jakub, all your designs have been consistent and a lot of fun 110 is great,..I look foward to making a desicion in the am with my partner
This has be great fun
and we will do this again for our upcoming clothing line...Goodnight and we look foward to seeing whats in store for us in the am.
13 years ago
jakub sudra
Poland
I had fun developing the designs for this contest, make sure to drop me a line when your other contest is up, I'd love to make a logo for a clothing line!
13 years ago
Andy Shaw
Ireland
How is the judging going?
13 years ago