We provide text messaging and e-mail services to help companies stay in touch, communicate, and connect with their customers and clients.
Industry
Technology
Top Three Things to Communicate
#1 - Professional
#2 - Cutting Edge Technology
#3 - Technology easy to use
Our Target Audience:
I think many/most of the clients we sell to are Type A personality. They are strong, confident, entrepreneurial minded people who are running their own business/practice and they are concerned with cutting costs/making money. Our look and feel needs to portray that we can be trusted, that we can help them build business, reduce costs, and improve customer loyalty.
Color Preferences
Open to all colors, however would like to see only rich bold coloring. No pastels. Refined and professional.
Our Ideas and Additional Information:
I think that if we can convey the idea that the nudge is really a text message that is being sent to a customer, would be helpful. When I look at the logo it would be nice to be able to associate it with a text message alert.
Themes
Colorful
Economical
Refined
Secure
Masculine
Bright
Serious
Modern
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
#1 -- Thanks for getting this started for us! We intend to monitor this contest closely and provide as much feedback as possible to help all of the designers. We (there are 3 of us overseeing the logo design) would like to see the colors more rich rather than the muted/washed tones as in #1. Also, we would prefer a design that is more linear versus the vertical nature of #1.
Again, thanks in advance for all your work. We have been monitoring the site for about a month now and have been extremely impressed with the quality and variety of designs and ideas in the other contests. We look forward to working with you all.
#11 & #12 -- we like the crisp, clean look of these and vibrant colors. Not crazy about the orange color. Like the idea of an envelope Perhaps play with the idea of incorporating wireless signals into this, either using curved )))) or perhaps vertical lines? Just an idea. We really don't have any preset idea of what we want (which is why we came here to get lots of great ideas!).
#3 & #2 -- we really like your idea of the envelope integrated into the lettering, that type of idea is what we are after (although we don't have to have an envelope). We don't care for the colors or font and we want to make sure the two words are separate.
Note for all designers: We want to emphasize nudge more than go.
Appreciate the entries to-date. We are hoping to see some ideas that are different than an envelope or use it or the wireless signals )))) in an abstract way. #19, #20 & #21 are moving that direction so we hope to see more creative ideas. What about using a little guy/person? Wireless signals as straight lines, ]]]], or some abstract mark(s) or symbol to represent a text message going across the internet and hitting someone to remind them of an important appointment or 'nudging' them to come in and get a special offer for lunch? Just be creative and let's see what you can come up with! Thanks for your work.
Thanks for all the new renditions. We will update the rankings more completely tomorrow when our entire group can get together to come to a consensus. A few quick notes for all:
---- Colors - we don't like faded colors or fonts with fade-in, fade-out, funny textures, etc. We prefer a full, rich, bold color. We also prefer more corporate colors: Blues, greens, gray/black, maybe some accent colors, but nothing wild.
--- Icons -- Obviously, an envelope is kind of the standard "icon" for text messaging, so we understand why that is the natural thing to use. But we don't have to have that and would still like to see other ideas that could convey our message. So keep that in mind.
