Go DeeperLogo Design Contest
Logo Design Contest
Contests / Go Deeper
Go Deeper has selected their winning logo design.
For $675 they received 187 designs
from 19 different designers from around the world.
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Logo Design Brief
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Client
What We Do
GoDeeperApp.com is for people who want to use neurofeedback headsets to get to deeper meditations without years of training. The website is designed to look and feel like a mobile app. It is free for the first 30 days and $5/month after that. People can use it for free if they are willing to contribute their annotated brainwaves to science (anonymously, of course).
GoDeeperApp.com has a coach portal that costs $20/month with a license to see ten clients’ data. When you buy a key to the coach portal an extra menu shows up when you sign in. The extra menu gives coaches:
• access to their clients’ data,
• tools for creating protocols of meditation that are tuned to their client’s brain, meditation goals, and level of expertise and
• a VIP forum for deeper questions on building meditation protocols.
Meditation coaches can use this tool to supplement their traditional subjective interview questions for measuring progress with objective measurements of progress. Coaches can buy licenses to see more clients in packages of ten for $10 per month. Researchers can get these extra client packages for free with a reference letter from a professor.
We expect only 2% of our user base to upgrade to coach. These are our most important customers because they provide legitimacy and a personal touch for people in the 98%. They are also the innovators who will help push the product design. The coach screens are designed to work best on a laptop because there is so much data displayed. The Muse connect is $30/month for unlimited clients. It does not provide a forum or the ability to tune the meditation protocol for clients.
My five target markets are in order of popularity are probably:
1. People who own the Muse Headset for a productivity edge. They paid $150-$250 for technology to make it easier to learn to meditate. There are 50K downloads of the Muse app on Android and 5K downloads of the Muse Monitor that shows the actual brainwaves but doesn’t help you meditate. (M)users are probably all beginning or intermediate mediators. They probably started with an app and felt they weren’t making enough progress or were just unsure whether they are doing it right. They are probably achievers who are used to clear accomplishments. Mediation is about letting go, and it is very hard to quantify achievement. These people meditate for greater mental clarity, productivity, creativity, and to decrease the stress of their ever productive, achievement-oriented lives. They are part of the broader “quantify me” movement. They want to find shortcuts to being healthier, more efficient, and more creative. These people read Tim Ferris and watch TED talks. They would come to MeditationResearch.org because the Muse app does not provide good data on progress and these folks are all about progress. I believe that these folks will want a clean, modern design that exudes scientific rigor and excellence.
2. People who own Vilistus Mind Mirror software to achieve higher states of consciousness. The Mind Mirror started as analog EEG hardware in the ’70s that was built to train people to become better mediators. It is the oldest EEG meditation training system and now has a community of 5K users who have paid $2K for hardware that plugs into a laptop. These are dedicated meditators who are willing to put electrolyte paste in their hair every time they use the machine. They use audio and video patterns to see how well they are doing at approximating four different EEG patterns that the Mind Mirror community has identified as preferred higher states of consciousness. They are older hippies who are looking for an edge in their spiritual quest. They appreciate the validation the hardware gives them, but are not engineering/scientists who are looking to prove what works with experiments and data analysis. They look at the feedback graphs for rough patterns like Christmas trees and circles. They believe they have built a scientific foundation for mediation even though they don’t have double-blind experiments. These folks would come to MeditationResearch.org because they are deeply invested in higher states of consciousness, have spent significant cash on the hardware, and would be curious about other scientifically validated neurofeedback approaches. I believe that these folks would like a colorful, organic design with some rectilinear elements for solidity.
3. People who have been using a meditation app to combat stress, anxiety, insomnia, and depression. There are more than a dozen meditation phone apps. Headspace has 10M+ downloads on Android and costs 12.99/month (7.92 annual). The Calm app has 10M+ downloads on Android. Insight Timer has 5M+ downloads. Calm and Insight Timer are free with in-app purchases. According to a report from the CDC’s National Center for Health Statistics on 2018, 14.2 percent of American adults say they meditated within the past year, a threefold increase from 4.1 percent in 2012. These folks probably have or had done yoga and learned about meditation there. They are not looking for enlightenment, relief from stress is their #1 goal. Some portion of these app users would be willing to shell out $150-250 for EEG headset trainer that proves they are doing it right. It’s stressful not knowing if you are meditating correctly. I believe these folks would appreciate a serene design.
4. People have been told by their doctor to go to a meditation class for relief from pain, high blood pressure, and a variety of stress-related ailments. They tend to practice a secular form of meditation known as MBSR (Mindfulness-Based Stress Reduction) that is taught as an eight-week course and is often affiliated with a medical center. MBSR has been scientifically validated more than any other form of meditation and has been a major force in legitimatizing mediation in the USA. These folks may eventually become the biggest market for MeditationResearch.org because we provide evidence of progress. The MBSR course only has symptom reduction as a measure of meditation progress. These folks have a demonstrated medical need to learn to deepen their practice. I believe these folks would appreciate a design that exuded a solid, evidence-based foundation.
5. People who go to meditation classes based on a spiritual lineage because they are looking for relief from suffering and spiritual growth. They have a teacher who is steeped in a particular tradition and is probably not too excited to augment “tried and true” traditional teaching practices with meditation technology. For most of these teachers, meditation came easily. I believe they have a residual skill from past lives. They are like musicians with perfect pitch who have a hard time understanding why it is difficult for others to do what comes naturally for them. Most tradition-based spiritual meditators are women over 50. They are not generally into scientific research or technology. These will probably be our smallest market because their teachers see technology as a source of stress. I believe that these folks will want to see lots of organic nature-based colors and shapes.
My five target markets are in order of popularity are probably:
1. People who own the Muse Headset for a productivity edge. They paid $150-$250 for technology to make it easier to learn to meditate. There are 50K downloads of the Muse app on Android and 5K downloads of the Muse Monitor that shows the actual brainwaves but doesn’t help you meditate. (M)users are probably all beginning or intermediate mediators. They probably started with an app and felt they weren’t making enough progress or were just unsure whether they are doing it right. They are probably achievers who are used to clear accomplishments. Mediation is about letting go, and it is very hard to quantify achievement. These people meditate for greater mental clarity, productivity, creativity, and to decrease the stress of their ever productive, achievement-oriented lives. They are part of the broader “quantify me” movement. They want to find shortcuts to being healthier, more efficient, and more creative. These people read Tim Ferris and watch TED talks. They would come to MeditationResearch.org because the Muse app does not provide good data on progress and these folks are all about progress. I believe that these folks will want a clean, modern design that exudes scientific rigor and excellence.
2. People who own Vilistus Mind Mirror software to achieve higher states of consciousness. The Mind Mirror started as analog EEG hardware in the ’70s that was built to train people to become better mediators. It is the oldest EEG meditation training system and now has a community of 5K users who have paid $2K for hardware that plugs into a laptop. These are dedicated meditators who are willing to put electrolyte paste in their hair every time they use the machine. They use audio and video patterns to see how well they are doing at approximating four different EEG patterns that the Mind Mirror community has identified as preferred higher states of consciousness. They are older hippies who are looking for an edge in their spiritual quest. They appreciate the validation the hardware gives them, but are not engineering/scientists who are looking to prove what works with experiments and data analysis. They look at the feedback graphs for rough patterns like Christmas trees and circles. They believe they have built a scientific foundation for mediation even though they don’t have double-blind experiments. These folks would come to MeditationResearch.org because they are deeply invested in higher states of consciousness, have spent significant cash on the hardware, and would be curious about other scientifically validated neurofeedback approaches. I believe that these folks would like a colorful, organic design with some rectilinear elements for solidity.
3. People who have been using a meditation app to combat stress, anxiety, insomnia, and depression. There are more than a dozen meditation phone apps. Headspace has 10M+ downloads on Android and costs 12.99/month (7.92 annual). The Calm app has 10M+ downloads on Android. Insight Timer has 5M+ downloads. Calm and Insight Timer are free with in-app purchases. According to a report from the CDC’s National Center for Health Statistics on 2018, 14.2 percent of American adults say they meditated within the past year, a threefold increase from 4.1 percent in 2012. These folks probably have or had done yoga and learned about meditation there. They are not looking for enlightenment, relief from stress is their #1 goal. Some portion of these app users would be willing to shell out $150-250 for EEG headset trainer that proves they are doing it right. It’s stressful not knowing if you are meditating correctly. I believe these folks would appreciate a serene design.
4. People have been told by their doctor to go to a meditation class for relief from pain, high blood pressure, and a variety of stress-related ailments. They tend to practice a secular form of meditation known as MBSR (Mindfulness-Based Stress Reduction) that is taught as an eight-week course and is often affiliated with a medical center. MBSR has been scientifically validated more than any other form of meditation and has been a major force in legitimatizing mediation in the USA. These folks may eventually become the biggest market for MeditationResearch.org because we provide evidence of progress. The MBSR course only has symptom reduction as a measure of meditation progress. These folks have a demonstrated medical need to learn to deepen their practice. I believe these folks would appreciate a design that exuded a solid, evidence-based foundation.
5. People who go to meditation classes based on a spiritual lineage because they are looking for relief from suffering and spiritual growth. They have a teacher who is steeped in a particular tradition and is probably not too excited to augment “tried and true” traditional teaching practices with meditation technology. For most of these teachers, meditation came easily. I believe they have a residual skill from past lives. They are like musicians with perfect pitch who have a hard time understanding why it is difficult for others to do what comes naturally for them. Most tradition-based spiritual meditators are women over 50. They are not generally into scientific research or technology. These will probably be our smallest market because their teachers see technology as a source of stress. I believe that these folks will want to see lots of organic nature-based colors and shapes.
GoDeeperApp.com has a coach portal that costs $20/month with a license to see ten clients’ data. When you buy a key to the coach portal an extra menu shows up when you sign in. The extra menu gives coaches:
• access to their clients’ data,
• tools for creating protocols of meditation that are tuned to their client’s brain, meditation goals, and level of expertise and
• a VIP forum for deeper questions on building meditation protocols.
Meditation coaches can use this tool to supplement their traditional subjective interview questions for measuring progress with objective measurements of progress. Coaches can buy licenses to see more clients in packages of ten for $10 per month. Researchers can get these extra client packages for free with a reference letter from a professor.
We expect only 2% of our user base to upgrade to coach. These are our most important customers because they provide legitimacy and a personal touch for people in the 98%. They are also the innovators who will help push the product design. The coach screens are designed to work best on a laptop because there is so much data displayed. The Muse connect is $30/month for unlimited clients. It does not provide a forum or the ability to tune the meditation protocol for clients.
My five target markets are in order of popularity are probably:
1. People who own the Muse Headset for a productivity edge. They paid $150-$250 for technology to make it easier to learn to meditate. There are 50K downloads of the Muse app on Android and 5K downloads of the Muse Monitor that shows the actual brainwaves but doesn’t help you meditate. (M)users are probably all beginning or intermediate mediators. They probably started with an app and felt they weren’t making enough progress or were just unsure whether they are doing it right. They are probably achievers who are used to clear accomplishments. Mediation is about letting go, and it is very hard to quantify achievement. These people meditate for greater mental clarity, productivity, creativity, and to decrease the stress of their ever productive, achievement-oriented lives. They are part of the broader “quantify me” movement. They want to find shortcuts to being healthier, more efficient, and more creative. These people read Tim Ferris and watch TED talks. They would come to MeditationResearch.org because the Muse app does not provide good data on progress and these folks are all about progress. I believe that these folks will want a clean, modern design that exudes scientific rigor and excellence.
2. People who own Vilistus Mind Mirror software to achieve higher states of consciousness. The Mind Mirror started as analog EEG hardware in the ’70s that was built to train people to become better mediators. It is the oldest EEG meditation training system and now has a community of 5K users who have paid $2K for hardware that plugs into a laptop. These are dedicated meditators who are willing to put electrolyte paste in their hair every time they use the machine. They use audio and video patterns to see how well they are doing at approximating four different EEG patterns that the Mind Mirror community has identified as preferred higher states of consciousness. They are older hippies who are looking for an edge in their spiritual quest. They appreciate the validation the hardware gives them, but are not engineering/scientists who are looking to prove what works with experiments and data analysis. They look at the feedback graphs for rough patterns like Christmas trees and circles. They believe they have built a scientific foundation for mediation even though they don’t have double-blind experiments. These folks would come to MeditationResearch.org because they are deeply invested in higher states of consciousness, have spent significant cash on the hardware, and would be curious about other scientifically validated neurofeedback approaches. I believe that these folks would like a colorful, organic design with some rectilinear elements for solidity.
3. People who have been using a meditation app to combat stress, anxiety, insomnia, and depression. There are more than a dozen meditation phone apps. Headspace has 10M+ downloads on Android and costs 12.99/month (7.92 annual). The Calm app has 10M+ downloads on Android. Insight Timer has 5M+ downloads. Calm and Insight Timer are free with in-app purchases. According to a report from the CDC’s National Center for Health Statistics on 2018, 14.2 percent of American adults say they meditated within the past year, a threefold increase from 4.1 percent in 2012. These folks probably have or had done yoga and learned about meditation there. They are not looking for enlightenment, relief from stress is their #1 goal. Some portion of these app users would be willing to shell out $150-250 for EEG headset trainer that proves they are doing it right. It’s stressful not knowing if you are meditating correctly. I believe these folks would appreciate a serene design.
4. People have been told by their doctor to go to a meditation class for relief from pain, high blood pressure, and a variety of stress-related ailments. They tend to practice a secular form of meditation known as MBSR (Mindfulness-Based Stress Reduction) that is taught as an eight-week course and is often affiliated with a medical center. MBSR has been scientifically validated more than any other form of meditation and has been a major force in legitimatizing mediation in the USA. These folks may eventually become the biggest market for MeditationResearch.org because we provide evidence of progress. The MBSR course only has symptom reduction as a measure of meditation progress. These folks have a demonstrated medical need to learn to deepen their practice. I believe these folks would appreciate a design that exuded a solid, evidence-based foundation.
5. People who go to meditation classes based on a spiritual lineage because they are looking for relief from suffering and spiritual growth. They have a teacher who is steeped in a particular tradition and is probably not too excited to augment “tried and true” traditional teaching practices with meditation technology. For most of these teachers, meditation came easily. I believe they have a residual skill from past lives. They are like musicians with perfect pitch who have a hard time understanding why it is difficult for others to do what comes naturally for them. Most tradition-based spiritual meditators are women over 50. They are not generally into scientific research or technology. These will probably be our smallest market because their teachers see technology as a source of stress. I believe that these folks will want to see lots of organic nature-based colors and shapes.
My five target markets are in order of popularity are probably:
1. People who own the Muse Headset for a productivity edge. They paid $150-$250 for technology to make it easier to learn to meditate. There are 50K downloads of the Muse app on Android and 5K downloads of the Muse Monitor that shows the actual brainwaves but doesn’t help you meditate. (M)users are probably all beginning or intermediate mediators. They probably started with an app and felt they weren’t making enough progress or were just unsure whether they are doing it right. They are probably achievers who are used to clear accomplishments. Mediation is about letting go, and it is very hard to quantify achievement. These people meditate for greater mental clarity, productivity, creativity, and to decrease the stress of their ever productive, achievement-oriented lives. They are part of the broader “quantify me” movement. They want to find shortcuts to being healthier, more efficient, and more creative. These people read Tim Ferris and watch TED talks. They would come to MeditationResearch.org because the Muse app does not provide good data on progress and these folks are all about progress. I believe that these folks will want a clean, modern design that exudes scientific rigor and excellence.
2. People who own Vilistus Mind Mirror software to achieve higher states of consciousness. The Mind Mirror started as analog EEG hardware in the ’70s that was built to train people to become better mediators. It is the oldest EEG meditation training system and now has a community of 5K users who have paid $2K for hardware that plugs into a laptop. These are dedicated meditators who are willing to put electrolyte paste in their hair every time they use the machine. They use audio and video patterns to see how well they are doing at approximating four different EEG patterns that the Mind Mirror community has identified as preferred higher states of consciousness. They are older hippies who are looking for an edge in their spiritual quest. They appreciate the validation the hardware gives them, but are not engineering/scientists who are looking to prove what works with experiments and data analysis. They look at the feedback graphs for rough patterns like Christmas trees and circles. They believe they have built a scientific foundation for mediation even though they don’t have double-blind experiments. These folks would come to MeditationResearch.org because they are deeply invested in higher states of consciousness, have spent significant cash on the hardware, and would be curious about other scientifically validated neurofeedback approaches. I believe that these folks would like a colorful, organic design with some rectilinear elements for solidity.
3. People who have been using a meditation app to combat stress, anxiety, insomnia, and depression. There are more than a dozen meditation phone apps. Headspace has 10M+ downloads on Android and costs 12.99/month (7.92 annual). The Calm app has 10M+ downloads on Android. Insight Timer has 5M+ downloads. Calm and Insight Timer are free with in-app purchases. According to a report from the CDC’s National Center for Health Statistics on 2018, 14.2 percent of American adults say they meditated within the past year, a threefold increase from 4.1 percent in 2012. These folks probably have or had done yoga and learned about meditation there. They are not looking for enlightenment, relief from stress is their #1 goal. Some portion of these app users would be willing to shell out $150-250 for EEG headset trainer that proves they are doing it right. It’s stressful not knowing if you are meditating correctly. I believe these folks would appreciate a serene design.
4. People have been told by their doctor to go to a meditation class for relief from pain, high blood pressure, and a variety of stress-related ailments. They tend to practice a secular form of meditation known as MBSR (Mindfulness-Based Stress Reduction) that is taught as an eight-week course and is often affiliated with a medical center. MBSR has been scientifically validated more than any other form of meditation and has been a major force in legitimatizing mediation in the USA. These folks may eventually become the biggest market for MeditationResearch.org because we provide evidence of progress. The MBSR course only has symptom reduction as a measure of meditation progress. These folks have a demonstrated medical need to learn to deepen their practice. I believe these folks would appreciate a design that exuded a solid, evidence-based foundation.
5. People who go to meditation classes based on a spiritual lineage because they are looking for relief from suffering and spiritual growth. They have a teacher who is steeped in a particular tradition and is probably not too excited to augment “tried and true” traditional teaching practices with meditation technology. For most of these teachers, meditation came easily. I believe they have a residual skill from past lives. They are like musicians with perfect pitch who have a hard time understanding why it is difficult for others to do what comes naturally for them. Most tradition-based spiritual meditators are women over 50. They are not generally into scientific research or technology. These will probably be our smallest market because their teachers see technology as a source of stress. I believe that these folks will want to see lots of organic nature-based colors and shapes.
Industry
Color Preferences
Blue, Yellow, Grey
Our Ideas & Additional Information
I will be using many “brain science as art” images throughout the website. These images are a perfect bridge between the world of hard science and the world of mysticism which is filled with awe at the beauty of creation.
I would like the logo to be artistically beautiful and scientific. At the gross anatomical level, the brain is… well, gross. It looks like two piles of intestines. At the electrical network level, it is amazingly beautiful. It is flowing, finely detailed, and contains many fractal-like symmetries that make it so beautiful. BUT it is too finely detailed for a logo. Check out these images:
https://media.phillyvoice.com/media/images/06202016_visual_cortex_plate.2e16d0ba.fill-735x490.jpg
This brain, as art is a video too.
https://www.youtube.com/watch?v=V5F7snIJ-is
https://www.theatlantic.com/technology/archive/2016/07/new-directions-of-brain-mapping/491318/
I’m a big fan of fractals. They are calming, beautiful, symmetrical, rhythmic and precise. Brain waves are rhythmic. I like the fractal clock I’ve uploaded because it brings in time and circularity. Both of the fractals that I have uploaded have the lots of fine details, but they are put inside of a strong structure so the logo still looks great when it is small and you can’t see the fine details. I would like a logo that had both the fine details of a fractal and an armature that made the logo still strong when reduced in size.
I would like the logo to be artistically beautiful and scientific. At the gross anatomical level, the brain is… well, gross. It looks like two piles of intestines. At the electrical network level, it is amazingly beautiful. It is flowing, finely detailed, and contains many fractal-like symmetries that make it so beautiful. BUT it is too finely detailed for a logo. Check out these images:
https://media.phillyvoice.com/media/images/06202016_visual_cortex_plate.2e16d0ba.fill-735x490.jpg
This brain, as art is a video too.
https://www.youtube.com/watch?v=V5F7snIJ-is
https://www.theatlantic.com/technology/archive/2016/07/new-directions-of-brain-mapping/491318/
I’m a big fan of fractals. They are calming, beautiful, symmetrical, rhythmic and precise. Brain waves are rhythmic. I like the fractal clock I’ve uploaded because it brings in time and circularity. Both of the fractals that I have uploaded have the lots of fine details, but they are put inside of a strong structure so the logo still looks great when it is small and you can’t see the fine details. I would like a logo that had both the fine details of a fractal and an armature that made the logo still strong when reduced in size.