Global Banking Alliance for WomenLogo Design Contest

Hello, Designers! First of all, many thanks to those who have already submitted. I appreciate the speedy work. As additional guidance, any variation on the Venus symbol is what we are looking to move away from (as you can see on our existing website, the current logo is the Venus symbol). We feel it does not work for us for two main reasons. First, it is not distinctive: literally thousands of organizations with any sort of woman-focused mission use some variation on the Venus symbol. Second, it is discordant. Our audience comes from the corporate banking sector. The Venus symbol comes from astrology.

Feel free also to omit the strapline from your designs. We would like a logo that can accommodate the strapline, but it need not be, and probably should not be, an integral part of the design considering that our name alone is already a lot of text.

Many thanks! Looking forward to seeing more great work.

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion





###

Hello again, Designers! Again, thank you all so much for the great work -- keep 'em coming! A couple of additional things:

1) I made a typo in the original guidance re the strapline. It is "Building Women's WEALTH (not 'worth') Worldwide." Sorry about that, but an easy fix for next-round refinement.

2) We are not huge fans of representational art generally. Specifically trees and flowers (re for example #9, which by the way, I would like, on purely artistic merits) -- but in our industry, tree imagery, especially, is associated with nonprofit/nongovernmental-type organizations. Those are the kinds of organizations *from which* we seek to distinguish ourselves. So representational imagery, especially of anything remotely touchy-feely, NGO-ish, is probably not the way we will want to go. If it were footwear, it would be: hand-tooled Italian wingtips = Yes / Birkenstocks = No. Think "corporate, but cool" "chic, but serious."

Hope this is helpful. Love what we are seeing; keep them coming!

Best,
Anne

Good morning, Designers! First of all, I must say I am overwhelmed by the response to our contest. Please know that your work products and comments are all very much appreciated. I am especially grateful to those designers who have clearly read my earlier comments, reworked some of their initial designs on that basis, and sent me messages to let me know. Again -- thank you.

Here is how I plan to proceed (so as to impose a bit of discipline on myself, so as not to be obsessively checking logotournament.com throughout the day, because I have a lot of other work to do and none of it is as interesting as this! :-) ):

I will check and re-rank entries twice a day: 6 PM East coast time (end of my work day) and 9 AM East coast time (beginning of my work day, since a lot of things come in overnight from Asia). It does not look like I can respond to individual comments from designers, but please know that I am reading them and do appreciate them.

My best wishes and thanks to you all once again.

Sincerely,
Anne

Good morning, Designers! As always, thank you very much for the fantastic, exciting designs and the thoughtful way you have received and incorporated the feedback. As promised, I re-ranked the entries and wanted to provide additional insight into the thinking:

1) Since a lot of the designs at this point are slight tweaks to previously produced comps, from now on, the rankings will be based on the main comps. In other words, if there is a comp with several variations (let's call them A1, A1.1., A.1.2, A.1.3, A.1.4, etc.) -- don't be confused if, say, A.1.2 has been ranked in the top spot, but all its variations are dead last. There is a certain arbitrariness to it, beyond the main-comp rankings.

2) Keep in mind that as originally noted, one of the uses for the logo will be banners and other large-scale placements. For that reason, I am tending away from the delicate and elegant, and towards the hefty and bold.

Related to that, remember that the GBA for Women is a consortium of financial institutions. There will be many instances where our logo will appear with those of all our members. Our logo should not overwhelm everybody else's, but it should not get lost in the circus, either. Another argument for bold.

3) I am also liking comps that convey a sense of motion rather than more static designs.

Again, my thanks to you all. Will check back in ca 6 PM Washington/New York time (and probably peek throughout the day as well).

Best,
Anne