UPDATE: I wanted to clarify that the logo I provided has some elements that I like, but what was good about it is that it conveyed the idea of seeking out a better view. What I am NOT tied to is the cloud. I think there could have been any figure that people look out into the distance to see - and distance is all that it was meant to convey. I like the binoculars. Any tool like a binocular could work: telescope, magnifying glass, glasses, etc.
People and characters within the logo is a nice concept (and not necessary), but if they are used, I would prefer them to look like they are interacting.