Gelateria Zanetti Logo Design Contest

Gelateria Zanetti has selected their winning logo design.

For $375 they received 124 designs from 28 different designers from around the world.
Contest
Logo Design Brief
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Simone Zanetti
South Africa

Slogan

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What We Do

We do very high quality artisan ice-cream, produce in the premise. We also produce cold desserts and chocolate products.
"Gelateria" means "Ice cream shop" in Italian and "Zanetti" is a surname.

Industry

Restaurant

Top Three Things to Communicate

#1 - Our ice cream is better than any other you've ever tried before
#2 - You will come back just cebause the ice cream tast so much better
#3 - You can buy also amazing desserts and impress friends and relatiives

Our Target Audience:

The ice cream shop will be located in a small village of 8000 people and there aren't any other ice cream shop.
The income per person is quite high and 60% of the population is between 1 and 53 years of age, which is also out main target group.

Color Preferences

We'd like to use dark brown and light cream or maroon and light cream. The logo must be recognizable even in black and white from far.

Our Ideas and Additional Information:

The logo must be classic but modern, easy to reproduce in t-shirts, embroidery or coutouts (like the apple or nike logo). We don't want necessarily an ice-cream as logo but if it's cool and modern it could do the job. Other icons that express luxury in food can also work (strawberry with chocolate, lips of a girl biting a chocolate, etc.)

Themes

Simple
Elegant
Secure
Subtle
Luxury
Expensive
Playful
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in:
https://logotournament.com/forum/contest_holder_discussion
12 years ago
Simone Zanetti
South Africa
Thank you all for the first submissions.
Some hints:

FOR EVERYBODY:
- if you can make a nice ice cream or similar, you can delete "Gelateria", it's redundant
- #11 had the perfect brown
- #11 nice "custom" Zanetti font but it's too similar to the original font
12 years ago
Simone Zanetti
South Africa
#3 we like this one but it needs an icon of an ice cream or similar (so you can remove "Gelateria)
12 years ago
Simone Zanetti
South Africa
#8 Josh, you really submitted a nice CLASSIC one. We dig it. Can you find a way to introduce an ice cream somewhere?
12 years ago
Simone Zanetti
South Africa
FOR EVERYBODY:
We'll sell also products like this one: http://bravonam.blazonco.com/images/img3.jpg

So, if you find an icon that is not only an ice cream but can reppresent anything nice and sweet and home made, THAT's A BIG WIN!
12 years ago
Simone Zanetti
South Africa
#19 #16 #21 #22 are too busy
12 years ago
Simone Zanetti
South Africa
#10 #17 #26 I think the orange ball reminds too much of an egg. Making it with more details looks better but it's difficult to print and use of shirts, t-shirts, etc. So, no details please.
Maybe if we use a light cream color for the ice cream ball (like vanilla) with some big piceces of chocolate, that could work. Like this color: http://farm3.static.flickr.com/2399/2435700244_7c58511659.jpg
12 years ago
Simone Zanetti
South Africa
Please try elegant and modern as well.
12 years ago
Simone Zanetti
South Africa
#31 very elegant calligraphy, I'll speak with my brother as well, this is very nice
#29 Now, this is an innovative ice cream, can you use this ice-cream with #31 text?
12 years ago
Simone Zanetti
South Africa
We're open for options until last minute.
12 years ago