We do very high quality artisan ice-cream, produce in the premise. We also produce cold desserts and chocolate products.
"Gelateria" means "Ice cream shop" in Italian and "Zanetti" is a surname.
Industry
Restaurant
Top Three Things to Communicate
#1 - Our ice cream is better than any other you've ever tried before
#2 - You will come back just cebause the ice cream tast so much better
#3 - You can buy also amazing desserts and impress friends and relatiives
Our Target Audience:
The ice cream shop will be located in a small village of 8000 people and there aren't any other ice cream shop.
The income per person is quite high and 60% of the population is between 1 and 53 years of age, which is also out main target group.
Color Preferences
We'd like to use dark brown and light cream or maroon and light cream. The logo must be recognizable even in black and white from far.
Our Ideas and Additional Information:
The logo must be classic but modern, easy to reproduce in t-shirts, embroidery or coutouts (like the apple or nike logo). We don't want necessarily an ice-cream as logo but if it's cool and modern it could do the job. Other icons that express luxury in food can also work (strawberry with chocolate, lips of a girl biting a chocolate, etc.)
Themes
Simple
Elegant
Secure
Subtle
Luxury
Expensive
Playful
Exotic
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
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Thank you all for the first submissions. Some hints:
FOR EVERYBODY: - if you can make a nice ice cream or similar, you can delete "Gelateria", it's redundant - #11 had the perfect brown - #11 nice "custom" Zanetti font but it's too similar to the original font
#10 #17 #26 I think the orange ball reminds too much of an egg. Making it with more details looks better but it's difficult to print and use of shirts, t-shirts, etc. So, no details please. Maybe if we use a light cream color for the ice cream ball (like vanilla) with some big piceces of chocolate, that could work. Like this color: http://farm3.static.flickr.com/2399/2435700244_7c58511659.jpg
#31 very elegant calligraphy, I'll speak with my brother as well, this is very nice #29 Now, this is an innovative ice cream, can you use this ice-cream with #31 text?
