Fuel EspressoLogo Design Contest

Logo Design Contest
Contests / Fuel Espresso

Fuel Espresso has selected their winning logo design.

For $400 they received 157 designs from 22 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Fuel Espresso is essentially a "cafe on wheels" with a complete espresso station that delivers coffee to the workplace and to weekend events (festivals, fundraisers, sports fields etc.)
Industry
Restaurant
Color Preferences
Black, Red and White are colors we like but we are open to others if you think it works. Our van is silver and we will be partially wrapping it with this logo.

No purple, blue, green or grey.
Our Ideas & Additional Information
"FUEL" is the main focus and should be big and in capital letters.
"espresso" is secondary and should be below and in lower case.
The logo could be placed top or bottom, please show some different examples.
Themes
Modern
Masculine

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Discussion

 
First of all congratulations, we have chosen you as our winner! Thanks for all the tweaks you have done. We have a couple more to go tho.

We have decided our favorite image is #154. In the end we like the "o" in black not white.

The only thing we still want changed slightly is the steam. We like all the designs but are looking for something a little simpler. Really just one or two wavy lines that are going straight upward. As opposed to a shape that meets up.

Here are two examples.

http://2.s3.envato.com/files/275065.jpg

http://i.istockimg.com/file_thumbview_approve/6715809/2/stock-illustration-6715809-coffee-cup.jpg

We are focussing on it a lot as we may use just the coffee cup and steam on a red background in some of our advertising.

Please try a few variations of #154 and we will get this this done.

Thanks and congratulations.
12 years ago
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