Fuel EspressoLogo Design Contest

Logo Design Contest
Contests / Fuel Espresso

Fuel Espresso has selected their winning logo design.

For $400 they received 157 designs from 22 different designers from around the world.
2nd
#96
6th
#109
8th
#112
New
#94
New
#66
New
#64
New
#18
New
#143
New
#142
New
#141
New
#137
New
#136
New
#134
New
#133
New
#132
New
#131
New
#115
New
#114
New
#113
New
#108
New
#95
New
#93
New
#68
New
#67
New
#65
New
#63
New
#42
New
#19
New
#17
New
#15

Discussion

 
Logo Designer
#15 #17 #18 #19 is my first submission on your contest. I read on brief that you want to focus on "fuel" and "espresso" is secondary, so my basic idea is combine coffe and fuel meter on your logo. I hope you like it, i'm very welcome for all feedback.

Regards

Yatzun
12 years ago
 
Hi we really like the fuel gauge idea, especially 17. Maybe incorporate a small coffee cup "low fuel" symbol. Can you explain what the black lines either side of "espresso" are. Maybe try one without them.

Can you also try a deeper red color.

Thanks for the submission.
12 years ago
 
Logo Designer
Hi, thanks for feedback. #42 is my revision design, i add coffe cup image on your logo, i make fuel gauge more detail, and i use deep red colour. Hope you like it too. I'm really welcome for all feedback.

Regards
Yatzun
12 years ago
 
Looks great. Can you try an even deeper red, look at entries 12 and 16. also could you try a couple more fonts?

Thanks
12 years ago
 
Logo Designer
#63 #64 #65 is my revision design, i made red color more deeper and i try several font on it. Hope you like it too.

Thanks
Yatzun
12 years ago
 
Logo Designer
#66 #67 #68 is my another submission. Consider about legibility i use white space in "FUEL" word, and also i refine coffe cup image. Hope you like it too, all feedback welcome.

Regards
Yatzun
12 years ago
 
Looks good. I like the font and the white background on 66.
12 years ago
 
Logo Designer
Thanks glad i hear that. Just tell me if there anything should i fix.

Yatzun
12 years ago
 
Hey we still really like your work, 66 especially. I still think the red needs to be a much deeper color. Look at the entries ranked 1, 2, 3, 4. That is the red we are after.

Can you keep it as a solid red color but make it a deeper, darker color red? Think Coca cola red.

Thanks we look forward to seeing it.

12 years ago
 
Also can you try one like 66 without the "E" and "F" letters on the top. But keep the lines and the white coffee cup.

Thanks!
12 years ago
 
Logo Designer
thanks for your feedback. i already uploaded revision design on your contest. I made deep red solid color on #93 and i remove "E" and "F" letters on my entry #94. Hope you like it too.

Regards
Yatzun
12 years ago
 
94 looks good without the letters.

Still the wrong red. Please make it exactly this color.....

http://www.coca-cola.com/template1/global/images/coke_disc.png

Thanks
12 years ago
 
Logo Designer
Thanks for give me color reference. I try to following your reference and the result is #95. And also i try to find coca cola color hex code on google, i found it and the result is #96 .

Regards
Yatzun
12 years ago
 
Hey can you do one other thing? Can you do 95 and 96 again but remove the white background, so that it looks like the background on 63. I just want to compare the white vs red background.

Thanks for all the revisions.
12 years ago
 
Logo Designer
Thank for all your feedback that help me to improve all the design progress. #108 #109 is my revision design, I remove the white space. Consider about legibility i made word "fuel" little bit bigger than before. Hope you like it too.

Regards
Yatzun
12 years ago
 
Logo Designer
I try to give you another color variation. #112 #113 i give shader so it's looking 3d button, #114 #115 i give shader and inside pattern.

Regards
yatzun
12 years ago
 
Hey could you try 109 but make all the of the white into black? So that its black and red. Just to see what it would look like.

Thanks!
12 years ago
 
Logo Designer
I use the red color same as my last entry 109, but i try give you several version of black and red logo. #131 i use flat red color, #132 flat red color with shader, #133 gradient version, #134 gradient with shader. Hope you like it.

Regards
Yatzun
12 years ago
 
Logo Designer
I try to give you another submission. I remove 3 line below. And the result is #137 #138 so the logo become simple. Hope you like it too.

Regards

Yatzun
12 years ago
 
Logo Designer
sorry i mean #136 #137. sorry for this mistake.

Regards

Yatzun
12 years ago
 
Logo Designer
#141 is my new submission.

Regards
Yatzun
12 years ago
 
Hey can you do # 96 and # 109 in exactly the same red as # 140, which is ranked number 1 right now. Your red looks a little bit dull next to it.

Thanks and good luck
12 years ago
 
Logo Designer
i try to make red color little bit brighter, and the result is #142 #143.
12 years ago
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