Freudian FlipLogo Design Contest

Logo Design Contest
Contests / Freudian Flip

Freudian Flip has selected their winning logo design.

For $400 they received 518 designs from 68 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Change The Way You Think
What We Do
Freudian Flip is a web-based company that sells leading edge personal development products.
Industry
Retail
Color Preferences
Here is a link to a file wth the color palette we are using for the website. The logo should incorporate 2-5 of these colors. The orange and violet combinations would probably look good. Also, I think a Sans Serif font would look best.

https://www.box.net/shared/static/iutnmh05se.pdf
Our Ideas & Additional Information
This logo should be clean and simple, yet have a sense of both innovation and play.

NOTE: The tagline will likely change from what we put here, so the logo needs to be able to accommodate different taglines if necessary.
Themes
Modern
Refined

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Discussion

 
Client
Hi all -

Two things to comment on early in the contest:

1. I'd love to see the tagline incorporated into the logo designs if possible. The tagline may change, but at the moment it's "Change The Way You Think". The logo should work both with and without the tagline since we'll want to use it both ways.

By the way, please feel free to suggest some taglines! You are such a creative community I'd love to get some suggestions! Some other tagline ideas are:

Freudian Flip - You'd be crazy not to try it
Freudian Flip - Feel Years Better in Minutes
Freudian Flip - How Happiness Happens
Freudian Flip - Break on through to the other side
Freudian Flip - Turn around your life
Freudian Flip - Less Talk, More Results

2. I am looking for a smart wordmark and want to stay away from a graphic sitting on top of the lettering. I'd like to see a clever way to incorporate the graphic into the letters themselves.


Taryn
15 years ago
 
Client
Hi all - GREAT submissions so far! I just love what is coming in.

I wanted to make a note on color. I don't like the orange and blue OR puple and blue color combinations being used. I do like the orange and purple and I like the idea of doing something in to shades of blues with an accent color. There are also other options. Please look at the color guide I have included in the creative brief for more ideas on color combinations. Thanks!

15 years ago
 
Client
Hi all - can you try some different color combos that include GREEN? Examples includes logos #48, #16 and #115. It needs to look fresh. Thanks!

Please NO MORE blue and orange combos! :-)

Taryn
15 years ago
 
Client
Hi all - I'd love to see some designs that are really simple with just the words. Feel free to play around with different fonts. I like the logos that have some color gradient. It should look a little bit feminine since about 60-70% of the market is women between 30-55. Thanks!
15 years ago
 
Logo Designer
Congrats Glendon....I thought you were just about to use up the entire spectrum hahahaha
15 years ago
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