Our Target Audience:
Our typical demographic is an upwardly mobile upper middle class family with young children who want their children to have nice straight teeth (often something their own parents were unable to give them). A second type of demographic is the young to middle age adult that is discriminating and and wants the best in cosmetics for personal or even business reasons.
Red letterform mark on white background with black accent
(See current "FW" logo at ForrestOrtho.com home page (just below Map I have place jpeg and tiff of old logo- click on "view logo" and download and/or see info below. This is assuming we stay with something similar to what we have. I really like the existing logo and would like to keep the f, the same font, and the braces- just getting rid of the w, and the "specialist in orthodontics" I only want it to say "forrest orthodontics".
Our Ideas and Additional Information:
We have used our current logo (the "FW" on our homepage at ForrestOrtho.com) for several years now. Dr. Winkelmann ( the W) is phasing out and we are trying to emphasize the Forrest brand. The logo is the last change for us to implement. The only problem is the logo has been very popular and well recognized locally by the patients and referring doctors and we are very fond of it and we will have to really like the new logo to change . I think perhaps that the new logo should be visually similar therefore, to the old logo to maintain a "familiarity". I don't know if it should be an "F" or an"FW" but I like the current font and color. Im not the designer I just bend wire but I do know what I like when I see it.
On the other hand.....I am open to something new and "outside the box" so Im not ruling out anything. I am sad to say that I have been unable to come up with any thing on my own that ties in the fact that the first two letters of my last name (Forrest) and Forrest Orthodontics F.O. share the same two letters!!?? oh well, good luck and thanks and I hope this sends this time cause Im not typing it over! Bye
Please see my website ForrestOrtho.com and on the homepage, just under the map, click on "view logo" for a jpeg and/or tiff of existing logo that you can copy for reference. Hope this helps - Good luck and Thanks.... Kim Forrest