VIDI, wanted to update you with more input. I thought was you said in last reply was interesting and very understandable. I understand that designers would much prefer to come up with a design that they can call their own, I have an existing business with a well recognized logo (albeit locally). This logo is easily recognized by my referring doctors as well as patients and potential clients. So to take it to no doubt an extreme, if McDonalds decided to retool or redesign their logo, Im not sure they would scrap the golden arches, entirely (unless for some unusual reason the logo quickly became associated with something negative- which is not the case here). So not only am I personally fond of the old logo, there doesnt seem to be alot of upside to losing all familiarity with or similarity to the old logo. Now I can understand looking at someone elses works and judging it inferior, but from a business perspective I hope you can see why I would be reluctant to loose built in recognition factor.
Thanks, I look forward to your further comments
Kim