Food FixLogo Design Contest

Logo Design Contest
Contests / Food Fix

Food Fix has selected their winning logo design.

For $350 they received 111 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Eat Well, Cook Well, Live Well
What We Do
I am a classically trained chef and nutritional consultant in NYC that provides a one-on-one coaching to show clients how to eat, shop and cook in a healthy and delicious way. I am a cross between Super Nanny and What Not To Wear....but for food and cooking. I am a strong, no-nonsense New York woman...a former stand-up comic with a big personality..nearly 6 ft in heels and attractive...so I want my logo to convey strength, class, beauty and humor too...I'm committed to helping the world eat better and get back in the kitchen cooking real food again. I have been pitching this idea to Bravo, HGTV, TLC as a reality show and have had some great, positive feedback. We are putting together a pilot episode in the spring so this logo could end up with a very high profile.
Industry
Service Industries
Color Preferences
bold colors...purple, feminine pink, black, charcoal
Our Ideas & Additional Information
I've attached 2 pics of me to give you an idea of who you are trying to represent in this logo.
Themes
Luxury
Colorful
Modern
Adventure

Entries

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Ranking
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Discussion

 
Client
Hi everyone,

I appreciate all the creativity going into these designs. But...they are getting away from what I want to convey and looking a bit too slick and corporate and like something I've already seen somewhere but can't place it...and not as memorable....which in the end is why I shifted the rankings around. Josh has managed to speak to what it is I'm doing...add humor...some femininity...strength and bold support for the brand name...it's accessible...I extended the contest because I do want to see more...I'd like to see something done with a wooden spoon...my trademark....and a little bit of danger...one of my original tag lines was "FoodFIx....Eat Right....Or Else." like if they don't do what I say they could get spanked!
14 years ago
 
Client
Wow, I am blown away with the new ideas I'm seeing. I giggled when I saw the ones with the little chef (me!) and it reminded me of the old TV show "Bewitched" or "I Dream of Jeannie" but you all are too young to remember!! But it's not a bad thing...I want to take some time to get used to these...show a few people and then I'll sort and rank them later this afternoon. Thanks everyone...
14 years ago
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