I'm really responding to this design. The font on "food" is elegant and upscale and juxtaposed with the san serif font of "fix" it shows that we get down to business too...the graphic underneath is at first glance seemed to be a cookbook...then I realized it could be a swooping fork...which did you mean it to be? I have a slight problem with how the tag line gets lost a bit in the block of pink. This block may be too similar in color to the color of "food. Maybe relocate the tag line somewhere below the graphic. Also, I don't know what the flash of light on the fork is...if it's meant to be the gleam of light coming off the fork...I don't think it works...it may be one element too much. Please try again...I like where this is going.