Build it. Fly it. Show it off.
What We Do
Fly Experimental is a multimedia driven journey into the world of experimental aviation, directed at people in the "hobby", as well as people interested in getting into it..
Top Three Things to Communicate
#1 - Get the adventurous aviation theme across.
#2 - Easy to recognize. Very bold.
#3 - Drive traffic to the website.
Our Target Audience:
People that love to fly: Home builts, aerobatics, racing aircraft. Age 20-60, with money to spend. Typically male. Outgoing. Adventurous. Risk-taking. Hard working. Dedicated. Generally speaking healthy. Going fast. Going vertical.
Mostly black on white, white on black reversible design. Red might also come into play well. Looking for something kind of radical. Edgy / Alt / Rock / Metal. Extreme sports.
Our Ideas and Additional Information:
I think that we will become knows as "Fly Ex" for short. I have imagined a logo that is large, bold letters "Fly Ex" with the silhouette of a single engine, high performance but non-model specific aircraft reversed in the "X". Then in smaller type below "Flyexperimental.net". I have a couple of aircraft silhouettes available as starting points.