Fly Experimental Logo Design Contest

Fly Experimental has selected their winning logo design.

For $250 they received 101 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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forrestfox
United States

Slogan

Build it. Fly it. Show it off.

What We Do

Fly Experimental is a multimedia driven journey into the world of experimental aviation, directed at people in the "hobby", as well as people interested in getting into it..

Industry

Sport

Top Three Things to Communicate

#1 - Get the adventurous aviation theme across.
#2 - Easy to recognize. Very bold.
#3 - Drive traffic to the website.

Our Target Audience:

People that love to fly: Home builts, aerobatics, racing aircraft. Age 20-60, with money to spend. Typically male. Outgoing. Adventurous. Risk-taking. Hard working. Dedicated. Generally speaking healthy. Going fast. Going vertical.

Color Preferences

Mostly black on white, white on black reversible design. Red might also come into play well. Looking for something kind of radical. Edgy / Alt / Rock / Metal. Extreme sports.

Our Ideas and Additional Information:

I think that we will become knows as "Fly Ex" for short. I have imagined a logo that is large, bold letters "Fly Ex" with the silhouette of a single engine, high performance but non-model specific aircraft reversed in the "X". Then in smaller type below "Flyexperimental.net". I have a couple of aircraft silhouettes available as starting points.

Themes

Masculine
Simple
Gray
Raw
Sporty
Adventure
Bright
Loud
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

forrestfox
United States
Designers - I have never done this before. Patience please. I will rank only my favorite version of each particular design so that everybody near the top gets a ranking. I will leave the best feedback that I can . I'm an experienced TV and film guy. Not much logo design experience, but I know what I like and can and will communicate effectively. I have a huge personal interest in this project. I will be checking on it several times a day. I wish I could put more money up, but it's a new venture. Lots of money yet to be spent. I will require future versions for various media. The winner will likely get that business direct - assuming that is OK with the rulemakers.

Thanks,

Forrest Fox
13 years ago
forrestfox
United States
Some websites to look at for inspiration. The shapes in experimental aviation are distinct and simple.

www.eaa.org
www.vansaircraft.com
www.velocityaircraft.com
www.airborne.com.au/pages/home_n.cfm
www.lycoming.textron.com/

The experimental aviation community is rather fickle. You can't fool anybody. Not just any old airplane will do.

13 years ago
forrestfox
United States
Generally speaking, some nice work so far. Nothing really blows me away as I had hopped. I would like to see someone come up with a really "raw" design. Combine heavy metal guitar and aviation. X-Games. Von Dutch. Red Bull air racing.

Step outside the box and hit me.
13 years ago
forrestfox
United States
There's a contest running for XPLEX right now. Several of the designs really play hard on the "X". I like that.
13 years ago
forrestfox
United States
OK - Lots of very good stuff from everybody. Thanks so much for taking the time to participate in this contest. We are leaning hard toward the top three designs and a couple of their variations. Very hard for us to decide. If you are a designer out of the top three, please come with all-new ideas. Little changes to what you have submitted so far won't get you moved up the rankings. Please don't remove any designs that are currently ranked. If you are in the top three, please don't remove anything. We keep referring back to previous versions.

Thanks,

Forrest
13 years ago
Ivan Fortunov
Bulgaria
This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

please take a moment to rank your contest in fair and just manner..it will go along way when you decide to start another....simply because more designers will participate if they know a contest will be judged fairly.

Best Regards,
13 years ago