Flour BloomLogo Design Contest

Logo Design Contest
Contests / Flour Bloom

Flour Bloom has selected their winning logo design.

For $400 they received 135 designs from 14 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Taking the Sweet Road
What We Do
Produce high quality home-made breads, cakes, cookies and pastries from scratch.
Industry
Miscellaneous
Color Preferences
Purple, Grey, Pearly white and/or fuschia pink are primary colors I'd like to see used. Turquoise/blues are acceptable accent colors. No pastel pinks.
Our Ideas & Additional Information
The mascot is an owl. I'm looking for a whimsical character that slightly resembles a bag of flour. Don't want not a typical black/brown stern looking or a children's cartoon owl. Also, I'd like to see if the designers can incorporate the eyes to represent the letters O in the word bloom.
Themes
Feminine
Complex
Luxury
Refined
1 2 3 1 ... 3 Next >

Discussion

 
Client
#1 Needs more color. The bag of flour is too literal; would like to see it look more like an owl. The character doesn't have be brown. I like the slogan font. Recommend changing Flour Bloom font. Also, would prefer that the O's not look like glasses.
13 years ago
 
Client
#3 & #7: You've both incorporated my suggestions, but they are too literal and closely resemble the photo attached. I would like to see more of your creative interpretation of our business. The logo should evoke an upscale, but playful bakery.
13 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page:

https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion
13 years ago
 
Client
All Designers, Here's a reattack on what I'd like to see from all of you:
The business name & slogan should have the sophisticated look and the owl is where i'd like to see the playfulness. All the designs need to have more creativity. Please try different ideas like adding a chef hat on the owl or a spatula in it's wing. These are just suggestions, not required. Also, everyone is placing the font in the same order. Play with the placement of the words.
13 years ago
 
Client
All designers:

Please take a moment to visit www.flourbloom.blogspot.com. I think this will give you all a better idea of my style. The owl is an important symbol for the logo, but the business name & slogan need to have some personality as well. I would like to see different fonts that look more classy, sophisticated, or even elegant. Please submit examples that have script or cursive fonts.
13 years ago
 
Client
Thank you all for your designs and providing so much creativity. As we get closer to the end it should be more evident of the type of owls that I'm looking for.

For new designers, please try and think outside of the designs already provided. Try and provide more baking type creativity and overall uniqueness.Thank you thus far!
13 years ago
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