What We Do
We provide financing for commercial vehicles ranging from tractor trailers to specialty vehicles, i.e. heavy construction equipments, cranes, tow trucks, ambulances.
Top Three Things to Communicate
#1 - Trust
#2 - Professionalism
#3 - Competence
Our Target Audience:
Smaller trucking, construction and s pecialty vehicle use companies. Typically, these companies have a hard time getting the attention of the major banks and specialty capital folks. These companies are typically male run with technical training backgrounds vs. college educated. These are true hard working Americans that share the values of God, family, friends then all the rest.
I typically like red & black or blue & black as base colors. Also, black & gray with splashes of color. Multiple colors are fine though. Shading and use of color to add DEPTH and MOVEMENT is what I really like.
Green & orange are NOT strong favorites.
Our Ideas and Additional Information:
Attached are two logos I had created. The TLS one is 9 years old and was created when the "buttons" and shading was just starting in logos. The cloudPLUS is a year old and I love the simplicity of the logo.
Because this is a finance company for commercial vehicles something that shows motion/movement would be great as well.