What We Do

High end men’s lifestyle brand for explorers

Industry

Color Preferences

Black grey white fraction of red

Our Ideas and Additional Information:

Tough / badass / adventurous (with maybe a sense of humor so it’s clear we don’t take ourselves too seriously) men’s luxury clothing brand ft the Snake River Finespotted Cutthroat Trout (doesn’t have to be super detailed, but please include fine spots and cutthroat) and potentially a bayonet. Randomly, this trout was named after my uncle as he discovered this species The bayonet also ties to “cutthroat” and my experience in the Marine Corps.

I was originally thinking about bayonet inserting the trouts mouth with maybe a minimalist version of snake coiling around bayonet as if trout is eating the snake off the bayonet (unsure if that will work or be too much going on, don’t want the snake to be prominent, just something noticed as a second look). One of the slogans I’d like to consider using is “Fix Bayonet”.

I know I provided a lot of detail but I want you to be creative. Trout doesn’t have to look like a fish (can just be a shape with fine-spots) necessarily and bayonet doesn’t have to be pointing into fish mouth (or maybe it should). And you don’t need to include a bayonet if looks moronic. I’d love to see some out there ideas that are very different from my thoughts in the prior paragraph. I’m not good with logos so I need your help!

I’m picturing a circle logo with brand name in text around a design located in the middle. But it doesn’t have to be, can be a diamond maybe or a damn rhombus. Your call.

I want people to say “yessir, that’s a badass fucking logo…detailed but super clean, love it!” I don’t want to come across like the veteran brand “9 Line” (that’s too patriotic for this brand). This will be a high-end apparel company targeting adventure minded M between ages 28 - 48 (adventure means love for mountain biking, skydiving and going to burning man)

If you include red to match the cutthroat on the trout, keep it minimal as want color to mostly be black white gray.

Have fun with it and thanks a ton!