File It AfricaLogo Design Contest

Logo Design Contest
Contests / File It Africa

File It Africa has selected their winning logo design.

For $250 they received 284 designs from 26 different designers from around the world.

Logo Design Brief

Client
Kenya
Slogan
Preserve what matters to you
What We Do
Provides online storage solutions FOCUS ON THE IT ASPECT
Industry
Internet
Color Preferences
no prefference
Our Ideas & Additional Information
FOCUS ON "FILE" AND "IT" - AFRICA IS NOT AS IMPORTANT IN THE LOGO DESIGN

Buzz word for logo and website:
professional/light
reliable/trustworthy
impeccable customer service
simplicity
appeal across the board
technically innovative
broadening horizons for people
creating unimaginable possibilities
preserving what matters to you/is yours (tagline)
Themes
Necessity
Modern
Refined
Secure
Simple

Entries

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Discussion

 
Client
#2 - font gives the impression of a food establishment. Layout is fairly similar to a primary school atlas common in Kenya. Could look more 21st century
15 years ago
 
Client
#8 too many sharp corners on the continent. I like to flying pages
15 years ago
 
Client
#1 Crisp colours. I like the 'it' turned into 'IT'. Logo and colour combination very similar to that of a power supply company. Purpose of black flying objects not clear. Looks like ammunition
15 years ago
 
Client
#5 I like combination of the filing envelope and Africa However the envelope is not very clear and easily recognizable
15 years ago
 
Client
#4 logo communicates storage physically, conventionally, not clear on virtual/IT based storage. The concept of online storage is new on the continent, hence logo needs to aid in understanding of its nature.
15 years ago
 
Client
The emphasis could be more on *file* and *it* or *IT* than on Africa

Also, the symbol part of the logo could be useful if it rendered itself easily to simple animation (e.g. MS Messenger or Skype type) on a computer task bar
15 years ago
 
Client
#9 nice combination of Africa and file icon. Somehow the colours give it a bit old worn out and dirty look. Could be a bit brighter and fresher
15 years ago
 
Client
#12 colours are a bit over board
#13 I do like it. It reflects the diversity of the continent!
15 years ago
 
Client
#14 interesting, maybe slightly over-done on the detail
15 years ago
 
Client
#15 - cute, but not it
15 years ago
 
Client
Great additions since my last ranking (#16 ... #22)!

15 years ago
 
Client
#22 - nice but blue mass is a bit too big
15 years ago
 
Client
#16 I like the tone of blue. The direction of the lines and the white highlight seem to be giving the logo (hence the company) a particular direction of movement within the continent (into the continent) that is not quite accurate
15 years ago
 
Client
#20 - I like. The colour combination is sharp but interesting
15 years ago
 
Client
#18 #19 #21 - there is a particular appeal, may be my weakness for the green shades. Then again, may be it looks rather environmental (which we are conscious of) and less IT related
15 years ago
 
Client
#28 maybe we could try the filing envelope (front side) still in conventional yellow. The yellow then fading into the green bottom of Africa (same as now). Then the word 'File' also in the same yellow.
15 years ago
 
Client
#37 - I like the continent in green. I like the folded corner. I am not so sure about the orange swoosh.
15 years ago
 
Client
#35 - how would you apply the tag line?
15 years ago
 
Client
#16 #23 - I liked the simplicity of #16, just the direction or movement given was not working. #23 the layout has gotten very busy
15 years ago
 
Client
#29 and #30 - too colourful, too feminine colourful, but I like the idea of the pages on africa
15 years ago
 
Client
Great additions again! I am now posting comments direct to designers as this scrolling down is getting too long, I think, for all of us
15 years ago
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