Fat Bastard Burrito Co. Logo Design Contest

Fat Bastard Burrito Co. has selected their winning logo design.

For $600 they received 124 designs from 22 different designers from around the world.
Contest
Logo Design Brief
Hide
grilled
Canada

Slogan

Eat Big or Go Home!

What We Do

Trendy burrito shop.

Industry

Restaurant

Top Three Things to Communicate

#1 - Fun
#2 - Trendy
#3 - Value (fat bastard = huge portions)

Our Target Audience:

Would like to cater to a younger clientele. Shop will be open late-night to cater to club-goers and those who like the night-life. Take-out and delivery only.

Color Preferences

Red, yellow, black, orange, green - but not limited to. Please feel free to use your artistic license.

Our Ideas and Additional Information:

seeing as how the fat bastard burrito name is already raw and racey i'd like to change the characature in the logo. i'd like to see a characature of a little donkey (burrito) from its backside. i'd like the donkey to be looking over its large rump with a smirk on its face holding a big burrito in one of it's front hooves. please incorporate the traditional satchels that hang over the donkey's sides in your interpretations. i would like the donkey's rump to be large as well as the burrito it's holding. please note: the jack astor's logo incorporates a similar characature so please be mindful of this when creating your designs. a wordmark would also work. target audience is a younger working class type that would stop for lunch or come in at 3am after the club for a drunken feast. the name fat bastard is a little raw in itself, but at the same time i don't want to chase away families.

Themes

Colorful
Masculine
Bright
Loud
Economical
Playful
Modern
Raw
Exotic
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

CaroCorral
Mexico
Honestly what you are looking for as your logo is the worse stereotype ever... Completely dissing Mexican culture and society.
13 years ago
Cit M.
Mexico
i agree with you the huntress, i was thinking about entering but reading the description i rather pass!!
13 years ago
2B Pencil
Canada
clarified thanx
13 years ago
2B Pencil
Canada
As a Canadian this CH is not reflective of Canadians at large why this CH resorted to defaming a County and race is beyond me.
13 years ago
HappyB
United Kingdom
In the CH's defence the name "Fat Bastard", I think, refers to the customer not the Mexican people. I tried to make a character that didn't look like a stereotypical mustachioed Mexican from a clichéd Western movie. But reading the comments of the huntress and Cit M., and seeing that this contest is causing offence to Mexican people, I have withdrawn my entries.
13 years ago
iedham nugroho
Indonesia
because the burrito is the typical food of mexico .... sorry because I am from indonesia so do not know what a burrito than a description for mexico
13 years ago
grafikdesignz
Canada
To me "Fat Bastard" is obviously a play on words in a sense...CH seems to want to drive the idea of lots of food to be served/consumed. As far as a Mexican character is concerned I do believe that if one googles "mexican food/restaurants" burritos come up there...perhaps the association comes here...and maybe the CH wants the Mexican character to be fat becaus fat is in the company name. I honestly don't think a CH would blatantly be trying to insult a culture in a public forum such as this. How do we know the CH isn't Mexican? As far as individuals coming to the defense of all Canadians...I really don't think anyone made any reference to Canadians feeling what is being speculated against the CH in this contest. Accusing someone of defaming a culture and country is a harsh accusation. When we feel someone is doing something wrong the best approach is to ask them and give them a chance to defend themselves...this doesn't seem to be the case here. Two wrongs don't make a right folks.
13 years ago
grilled
Canada
burrito
13 years ago
icarrhou
United States
CH changed the brief but the top ranked designs speak for themselves. I thought this was 2009 - oh wait, it is! Amazing....
13 years ago
Cit M.
Mexico
thanx for changin the description wish you the best in the comp!! Sadly not all mexicans look like that and burritos i think were invented by mexicans that live in US not real mexicans living in mexico. Just to point that!
13 years ago
grilled
Canada
burrito
13 years ago
Iris
Australia
I think young people will go for this name.. fat bastard, reminds me of Austin Powers! LOL.
I don't think people will associate the shop with Mexico really. I doubt the drunk youth coming home from the clubs will not eat there on moral obligations!
13 years ago
TahiaDesign
Argentina
Scave, A Donkey doesn´t connect with the Name or the Food? Did you do your homework? haha
13 years ago
TahiaDesign
Argentina
But you´re saying a DONKEY doesn´t connect to Burrito? Donkey IS burrito in spanish!
13 years ago
Iris
Australia
LOL I didn't know that! Serious?
13 years ago
Iris
Australia
"The Spanish brought donkeys, called "burros" in Spanish, to North America" it's a variation of the word. Hope there's no donkeys in the burritos tho... lol
13 years ago
VR
Canada
Generally, an "ito" added to a word normally means a smaller version of what the word initially means, thus the variation in burro and burrito, another example could be chico and chiquito.

Just though I'd let you know, also correct me if im wrong, my gf speaks the language, I dont, lol. :)
13 years ago
TahiaDesign
Argentina
Burrito means "Little Donkey" in spanish
13 years ago
TahiaDesign
Argentina
Yes VR, you´re right :) - You can add ITO or ITA depending on the word. Called "diminutivo" and changes the meaning of a word to a smaller thing.
13 years ago
HappyDesign
Mexico
The logo is GREAT!!!
I'm mexican and for me there's no insult in this contest.
QUE VIVAN LOS BURRITOS!! Y LOE MEXICANOS TOOOO AJUA!! jijiji
13 years ago
CaroCorral
Mexico
Wow, a lot of comments resulted out of my initial one,

Thanks Jimmy for changing the description as far as the character. It means a lot, I have lived in different countries and have suffered discrimination for a variety of things, so once again thank you.

I left the country when I posted the comment just to come back a day ago and find my city in the middle of a Swine Flue crisis. I feel like I walked into something from Umbrella Corp. in Resident Evil... haha
13 years ago
satto
French Polynesia
Good Health and Happiness, Huntress!
13 years ago
ibot
Indonesia
update or feedback?
13 years ago
TahiaDesign
Argentina
yes satto, TO ALL MEXICAN PEOPLE HERE: take care! TONS of HEALTH!

Nat
13 years ago
Nikt
Greece
to CH: no effence but (as a client speaking) when i go somewhere to eat the last thing i want to see is a donkey's ass. :)
I don't see ''trendy'' and ''value'' in that concept (a little donkey from its backside eating burrito).


13 years ago
grilled
Canada
i dunno nikt... ass in general makes me hungry. mmmmm assssssssss.
13 years ago
Brendan
United Kingdom
Hey This offence business is getting out of hand, the fat bastard connotation was all fun and tongue in cheek. This is not the first time I have seen this name used in relationship to a a eating establishment. I have designed a logo for three chefs here in South Africa who called themselves three fat bastards, it went down well and nobody saw any insult. I agree I would not like to eat out from a place that uses a donkeys ass as a symbol I Think the original brief was better and I in know way thought anything the worse of Mexicans. Stereotyping is also not a bad thing. Think Italian and you get red and green and pizza. I mean the Chinese laugh at what we call Chinese restaurants what they serve in the west is nothing like what is truly served in the east so a Mexican restaurant in Canada is going to have to come from a Canadian perspective, How do the rest of the world perceive them, and this is a positive thing, Mr Grilled you must think about what is best for your business and not be over influenced by a hypersensitive Mexican designer. No offence was ever intended, and I certainly never saw any offence. Mexican food as the WORLD knows it, is brilliant, the Mexican people are great and I would love to add Mexico to one of the worlds destinations I would love to visit, lets all calm down.
13 years ago
grilled
Canada
burrito
13 years ago
Brendan
United Kingdom
Go with your gut feel with what is best for your business, every nation has stereotypes at which we can laugh WITH not AT my country is no exception, and we should rather see them as marketable assets we need to be able to laugh at ourselves and have a bit more fun in life, goodness knows there are enough sad things on our planet, build a bridge and get over it.
13 years ago
Iris
Australia
@Brendan- "and I would love to add Mexico to one of the worlds destinations I would love to visit"
LOL I wouldn't be visiting there any time soon, don't you watch the news? If flights are cheap you know why... Starts with 'S' ends in 'Wine'! ;o) (Jokes). Sorry, no offense intended, just watching the news with all the airport people in face masks then read your comment about visiting there. hehe
13 years ago
Brendan
United Kingdom
Blue chomp - on that note, did you hear the one about an American who said that the day a black president took office, pigs would fly, well 100 days into Obamas presidency… …swine flu.
13 years ago
satto
French Polynesia
So... I'm alone vs the fat bastard donkeys army!... caramba! Viva la revolution!
13 years ago
aremmai
United States
Remember, there's also a FAT BASTARD BEER! Beer and Burrito..mmmmm

BTW, lots of good submissions here.
13 years ago