This is a slightly different take on the Fat Bastard Concept because this mark is family friendly, yet it is still tongue in cheek. A contented, goofy, little Burro or "Burrito" smiles as he is about bite into a delicious yet bountiful snack. The burro’s gap-toothed, smug expression smile communicates the “fat bastard” pun (burro=ass, ass=arrogance, burrito=little burro, burrito=food). My goal was to capture the cocky, wild, somewhat obnoxious nature of the burro and to illustrate the “fat bastard” colloquialism while still remaining PG. This mark has simple shapes and will reproduce well in many different sizes, opposed to other marks that might have tiny details that are sure disappear when reduced to smaller sizes.