EnduraCool Logo Design Contest

EnduraCool has selected their winning logo design.

For $250 they received 123 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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d1510
United States

What We Do

Performance coatings for automotive applications.

Industry

Automotive

Top Three Things to Communicate

#1 - High Quality
#2 - Durability of Product
#3 - Improved Performance Gains

Our Target Audience:

- Performance Enthusiasts (from weekend racers to pro race teams)

- People that are passionate about cars (customers are typically educated males aged 30 - 70)

- Performance Automotive Shops (resellers of our services)

Color Preferences

Blue/Grey/Silver/Chrome-Like (colors must convey a cool/calm feel sophisticated feel) - open to other color variations as long as they convey this feel

Our Ideas and Additional Information:

We take automotive parts (i.e. headers, pistons, intake manifolds, valve covers, etc) that typically get very hot and add a protective ceramic coating to reduce the heat to those areas - think of it as "heat management"

We are open to seeing EnduraCool as one word or two words.

Our website will be build around the logo. Logo will also be used on t-shirts and decals and some mailings to businesses.

Themes

Masculine
Serious
Modern
Simple
Subtle
Quiet
Necessity
Expensive

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
d1510
United States
We like the way #6 and #7 look, but we're not sure if they work for our company. The font may be too futuristic looking. We think we'd like to see something with a more American feel rather than a "Fast and Furious" feel (if that makes sense).

Definitely like the color play of #4 and #5, but concerned about using too much red because red speaks heat and we are trying to convey heat management (i.e. headers run cooler with a ceramic coating).

Also, we are not very excited about using a logo with a black background. We plan on designing the website based on the logo and do not want to use black background pages. Every customer will also receive a decal (very big in the automotive industry), so the logo needs to work from a decal standpoint, too.

artiobg - we'd like to see #6 and #7 with a white background beyond the encircled lettering.

joombadoo - the logo is a little bit plain for what we are looking for.

Alexis - the logo felt too big

Thanks to all 3 of you for being the first to put something out there for us to critique!

To reiterate, we'd like to see some new designs with a more American feel rather than a "Fast and Furious" feel (if that makes sense), to see if that style would be a better option for us.

Thanks for your time!
13 years ago
d1510
United States
Thanks for the updates. We definitely like the white background.

The font style of #17, #18 and #19 is very nice. It tones down the futuristic look somewhat. We also like the feel of forward motion with the font.

We also like the font style of #14 and #21.

We'd like to stay away from the piston and connecting rod look as many machine shops use that type of logo. If anyone wants to put a logo together with one of the items that we coat, we'd recommend a piston (without the connecting rod - the long piece) or a long tube header. Reference http://www.sporttruckdirect.com/Pics/PAC/PAC%20Headers%20Long-Tube%2072C2264%20Big.jpg (this is a header with a protective chrome-like coating on it) or http://www.ravspeconline.com/shop/catalog/images/mahle-piston.jpg (a piston). Please note that we do not own these photos. They are for reference only.
13 years ago
d1510
United States
We'd like to see some options with "Performance Coatings" added as a tagline to the designs. The tagline should not overpower the "EnduraCool" portion. We are also still open to all new innovative designs. Thank you for the continued submissions.
13 years ago