Our Target Audience:
women in their mid twenties to mid-fifties who don't want to dress like everyone else and are willing to pay a little bit more to do so. stylish. live in the south but often shop in new york. we feature small designers, often with an eco-focus, but very fashionable. its all about customer service, unique style and luxury.
Our Ideas and Additional Information:
am looking for a redesign/update. store is moving to a new space, want an update but to still be recognizable. have always used ARGENTA regular as font. dont have to keep it but again, still want people to recognize us. "logo" was always the lowercase eg in a square. i like this but am not wedded. name was elsie garden but am looking to just go by "eg" as no one ever gets the name right. website is www.elsiegarden.com it will also be updated. new store is less eco-focused than website suggests. would be happy to see some ideas that include "charlottesville" as well as store name