Elmira Branch Mfg Co Logo Design Contest

Elmira Branch Mfg Co has selected their winning logo design.

For $300 they received 117 designs from 13 different designers from around the world.
Contest
Logo Design Brief
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ElmiraBranchMfg
United States

What We Do

We design and build custom fine scale miniatures for model railroads, dioramas and museum displays.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Longevity. Picture a factory that's been around for a while.
#2 - Industrial: There's work to be done. Dirty, gritty, railroady.
#3 - Northeastern: Company towns, hard workers with a sense of community.

Our Target Audience:

Primarily intended for model railroad applications, our models are designed for (but not limited to) adult males from all walks of life, who have a certain amount of expendable income and free time to spend with a hobby.

Color Preferences

I envision earth tones... browns, brick reds, autumn leaves or summer greens

Our Ideas and Additional Information:

The following links provide a sense of the feeling our logo should convey (imagine these industries as they were in their heyday):
http://www.elmira-ny.com/images/PhotoAlbums/workplaces/image3.html
http://www.elmira-ny.com/images/PhotoAlbums/workplaces/image9.html
http://www.elmira-ny.com/images/PhotoAlbums/workplaces/image18.html

Themes

Masculine
Classic
Raw
Commonplace
Secure
Complex
Gray
Subtle
Necessity
Serious

Style

Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

ElmiraBranchMfg
United States
Have fun, everyone! And good luck.
13 years ago
ElmiraBranchMfg
United States
#1 is an interesting twist I'd not considered myself. Perhaps a little too modern for what I am seeking here I think I would prefer to see something with Elmira Branch spelled out. I'll keep this in contention though until we see a few more entries to compare it against.
13 years ago
ElmiraBranchMfg
United States
Off to a great start, Aitch! While #3 is definitely on the right track [sorry], #2 is closer to what I have in mind. If the drawing were less stylized... more realistic... it would garner the top ranking.
13 years ago
TheAitch
United States
No problem, I can work on that!
13 years ago
ElmiraBranchMfg
United States
TheAitch is definitely on to something with this presentation. Overall, #7 gives me the impression of strength and stability, whereas #5 appears to be more "skeletal". As for color, I do not intend to discount the use of multiple colors in the design; I just like the use of graytones in these particular submissions.

Still, I keep coming back to #3. This might make its way back up in rank as this contest progresses and I see a larger variety of designs come in.
13 years ago
ElmiraBranchMfg
United States
I am really enjoying seeing what you're all coming up with! Good work, all. With entries #12 and #13 I'm seeing a trend toward caricature, though. I realize it's a lot to ask given the short time frame we have available, but I wonder if something a bit more photo-realistic can be achieved with your designs?
13 years ago
ElmiraBranchMfg
United States
After showing these concepts to a small group of associates, it turns out that the one that is the furthest from my initial vision is the most popular. Go figure! Ranking adjusted accordingly :)
13 years ago
TheAitch
United States
CH - is there anything else you'd like to see regarding my entries? I could try new colors, try some new elements, etc. Just let me know!
13 years ago
ElmiraBranchMfg
United States
Excellent work, everyone. I am liking what I am seeing; many variations on a couple basic themes. If I were to make any suggestion, it would be (at your discretion) to include a line or phrase indicating what I do. "Custom Scale Models" or "Fine Scale Modeling" would be appropriate.

Keeping things "railroady" is working, too. #30 is another concept I'd not originally considered; it definitely resembles the style of an old-time railroad herald. Seeing that the company name comes from a branch of the former Pennsylvania Railroad, it would be entirely appropriate to base the logo on the Pennsy's famous Keystone herald. It will be interesting to see what creative use of fonts can do here.
13 years ago
TheAitch
United States
Quazzi - Please see the PM I sent you regarding the similarities of our logo. Thanks.
13 years ago
TheAitch
United States
Hope, I'm not being inappropriate here but I am thinking of the CH's usage of the logo and the usability. You might want to reconsider having many gradients in a logo as well as the scalability of it. Many gradients will not reproduce well for anything other than web and when scaled down for say a business card you will also have issues. Just something to consider.
13 years ago
ElmiraBranchMfg
United States
Thanks for the input, TheAitch. I see my challenge will be to determine a clear-cut winner in this contest; many of you have submitted a number of excellent designs based on a theme, - thanks for that variety. Some designs may prove to be too complex, although you've all done well taking my suggestions and incorporating as many elements as I can toss out, often on a whim.

Yes, I anticipated many similarities between individual designer concepts, It's the occasional "oddball" that has really attracted my attention... the first received being #3, upon which many of you have picked up and carried forward; then the "herald" styles too numerous to mention; and now a builder's plate (#56). I love the creative mind (and am seriously jealous of the talent exhibited here).

I am commenting as many as I can, as quickly as I can. Rankings will continue as often as feasible.
13 years ago
ElmiraBranchMfg
United States
Designers, keep an eye on my top 5. That's the quality you're aiming for. The rest are all (with few exceptions) variations on a theme.
13 years ago
ElmiraBranchMfg
United States
Excellent job, everyone, thank you. I am overwhelmed by the choice at hand, and have asked the opinions of a small group of friends. I'll be making a final decision and close this out over the next several days.
13 years ago