Eleven Canterbury helps specialized vendors sell their cutting edge products and services to companies in the financial services industry.
Industry
Financial
Top Three Things to Communicate
#1 - Integrity
#2 - Aspiration
#3 - Intelligence
Our Target Audience:
CEO's, CTO's, CFO's and COO's of financial institutions, ie: the decision makers, as well as heads of privately owned companies that provide solutions to the former, many of which are entrepreneurs.
1. Various types/sizes of Financial Institutions.
2. Vendors who want to build relationships with, in additional to
just "selling" solutions to the Financial Institutions.
3. Potential Sales Agents
Color Preferences
Primary Color: Deep Blue/Navy/Royal (think IBM logo) vs bright or light
Accent Colors:
1. Red: darker/richer than tomato, but still vibrant and powerful
2. Gray or Charcoal, to denote sophistication and or calm.
3. Black
NO REVERSE OUTS PLEASE!
Our Ideas and Additional Information:
About US: Eleven Canterbury operates its business globally within the Financial Services Industry. Banks, insurance companies, investment banks and asset managers are examples of financial services companies.
Financial Services companies purchase many products and services from specialized vendors to meet their operational and regulatory needs. These vendors are usually small or medium size firms and are located throughout the world.
For example, most banks offer research to help their clients make investment decisions. While some banks may employ their own analysts to write the research, others will outsource the production of research to specialized research vendors, who employ their own analysts.
Many of the best research vendors do not have a large enough sales force to reach the thousands of prospective bank clients around the world. That's where Eleven Canterbury comes in. We represent best of breed vendors in a given category and help them sell their services to financial services companies they would not be able to reach on their own, through our own business development network.
How do we do this? What makes us the best? We are executives with senior management experience in the financial services industry, who also have direct global experience in vendor management. We know both ends of the business. We know how to build and activate multi-faceted products that fit specific industry requirements. This combination of skills and experience is unique, allowing us to understand the opportunities and challenges facing vendors, as well as the needs and buying habits of financial services prospects.
Themes
Secure
Masculine
Simple
Quiet
Serious
Refined
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
All, thanks for the inputs to date! Not loving the numerical treatment of the eleven, unless it's within a context that makes sense. Also, not interested in generic images for logos that don't really apply to what we are about. thanks!
Another feedback point:. While the brief does not talk about preference for emphasis on "canterbury" vs "eleven," if you choose to go that direction, please emphasis "canterbury" vs the "eleven."
Greetings all Canterbury contestants: Just for fun: STYLE SLIDER HAS BEEN CHANGED FOR THE NEXT 24 HOURS.. See brief! Net net, let's try a little more sporty vs elegant, a little less macho and a teeny bit more playful. movements are roughly one to two notches.
ALL: thanks for all of the new designs and redos coming in today, as we get towards the finish line. PLEASE, if you are going to use the 11, we are only interested in treatment that shows the 11 embedded within the wordmark/logo.
There's still time to show us your stuff: remember to keep to the brief!
