Hi Iggy, thanks for the entries.....took this one out of the running because we don't like the representation of the 11. It's a little too common looking and it doesn't look classy or refined to my eye. Cheers!
had a big team meeting and have feedback for you....the owner of the company very much likes the treatment of the "l" as it applies to the 11.
Our issues with the execution are that it's too youthful and also too "retail." Additionally, if you look at the entries with higher rankings, you'll get an idea of the fonts we like. Strong, bold, with movement (if possible to depict), classy, makes a statement, but not too staid nor too hip (which your current entry #27 is, FOR OUR PURPOSES).
We'd love for you to revisit with above comments taken in spiriit they are provided, yet at the same time retain the spirit of what the owner still likes!
going into the homestretch, my client would like to see your design #78, currently in 3rd place in the color pallete used in #10, which is currently sitting in 48th rank slot. The challenge is to use it, apply it to your current design and still have it be tasteful, if possible. c: