ElementLogo Design Contest

Logo Design Contest
Contests / Element

Element has selected their winning logo design.

For $320 they received 197 designs from 23 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Construction consulting and building repair/retrofit
Industry
Construction
Color Preferences
Primarily black and white / greyscale, some amount of blue, maybe red. Any color could work, but please limit the number of colors used.
Our Ideas & Additional Information
We envision the word 'Element' in simple type with some kind of symbol adjacent to or above it.

We've tried to think of ways to symbolize the word, but haven't been able to. The adjacent symbol can also be something only semi-related, like a leaf, acorn, rock, or simple animal. I've been trying to incorporate the army medic's cross, but it's tough to do without looking like a hospital. As long as the symbol isn't too complex and it looks good, we're open to going in just about any direction.

Also open to adding a simple slogan below the name.
Themes
Masculine
Simple
Gray
Necessity
Refined
Secure

Entries

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Discussion

 
Client
Nice work so far by all entrants. Surprisingly, I'm liking the bits of complexity and color in some of the designs more than I expected or probably established in the contest brief.

A few more notes that hopefully will be of some assistance:

- Our firm specializes in the core and shell of structures (a building's skin and bones). I wonder if that could somehow be illustrated but have no idea.
-White background preferred as this logo will be used on paperwork (invoicing, proposals, letterhead etc.)
-We're based primarily out of Chicago, where it's either summer or winter and we help protect buildings from both harsh climates - maybe the weather or the skyline can somehow be incorporated in a subtle way.

I appreciate the skill and creativity displayed so far. Keep up the good work and let me know if you have any additional questions.
14 years ago
 
Client
Having both a repair and consulting divisions, half of our company responsibility is reviewing project drawings and blueprints. It's a fairly obvious take, but I should have included that as an idea in the main brief. If you want to explore a few blueprint-themed designs, here are a few images to give you an idea of the color scheme and technical detail:

http://arrowheadaddict.com/files/2009/01/blueprint.jpg

http://images3.wikia.nocookie.net/__cb20060106100114/swg/images/1/1c/Coronet_Skyscraper_Blueprint.jpg

http://www.istockphoto.com/file_thumbview_approve/869147/2/istockphoto_869147-mechanical-blueprint-1-vector.jpg

It would be interesting to see a few blueprint-themed logos before making our final decision.

Very impressed with the quality of work displayed so far. Your community has already provided some excellent designs with all ranges of concepts and creativity and we are very appreciative.
14 years ago
 
Client
This competition has definitely begun to heat up and we're now seeing a great number of unique and very polished submissions. In order to better manage the selection process, we're going to begin cutting some designs tonight. The sheer volume of designs is making it difficult to maintain a running list. Mostly older, obsolete versions of designs that have since been improved in some way will be cut. Please do not take it personally as almost every single design submitted would make a great logo, but we can only use one. We'll try to keep the number of active designs under consideration from 50-75 if possible.

Overall we've been very pleased with the quality of submissions so far and it's amazing to see this display of talent from all over the world.

A few more notes as the contest enters its final stages:

1. We've probably explored the '+' symbol as far as it's going to go. Unless you have an extremely new and unique concept for that '+' symbol, we'd like to start exploring other design concepts.
2. We would like to see more blueprint-themed designs if possible. I know this is difficult to achieve and still maintain a white background, but any attempt will be appreciated.

Again, the overall quality seen so far has been outstanding. Thanks for your time.
14 years ago
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