Current logo can be seen here:
http://sites.google.com/site/entsydneylogo/.
I want the new logo to say "Ear Nose & Throat Sydney" and seperate from the logo but associated there should be "Dr Narinder Singh MBBS (Syd) FRACS (ORL-HNS), Consultant ENT Specialist Surgeon, Senior Lecturer University of Sydney". Logo should be 2 colours only. Logo should be easily represented in one colour for easy black and white printing on office laser printers. You can use the existing logo for ideas or do something completely different. Successful designer will be asked to format letterhead, business card and website design.
Current Logo is in Trajan Pro. "Dr Singh" is in Myriad Pro, which I quite like but am open to suggestion.
GOOD LUCK!
*******PLEASE READ THE FOLLOWING:**********
1) PLEASE VISIT THE WEBSITE:
http://sites.google.com/site/entsydneylogo/ TO SEE THE OLD LOGO and to see the CURRENT BUSINESS CARD AND LETTERHEAD.
2) Please keep "Dr Singh, etc" separate from the logo as in the final applications (business card and letterhead), the "Dr Narinder Singh" will be large - at least as large as the logo so that clients recognise the name clearly in addition to the logo (PLEASE SEE OLD BUSINESS CARD/ LETTERHEAD TO UNDERSTAND THE LAYOUT REQUIRED at
http://sites.google.com/site/entsydneylogo/).
3) PLEASE DO NOT SUBMIT straightforward drawings of the ear, nose and throat (entries 1-7) as they are a bit predictable. I liked our old logo as it was simple, stylised, minimal and clever - happy to see some variations on the old theme that add in "Sydney" and have reduced colours as in the brief. Abstract designs are OK so long as not too abstract.
4) Please keep "Sydney" separate from "Ear Nose & Throat" - ie not all one sentence.
5) As this is principally for a business card/ letterhead + website, please use white background... Unless your plan is to have a large coloured area in the corner of the letterhead with bleed to the edge and white text - if this is the case, black is not the ideal colour choice for the background.
6) Please use 2 colours or just 1 colour, rather than 1 colour + black (we will be paying for 2 colour letterhead printing which will then be put through a laser printer with black ink, so no point using black as one of the printing colours).
7) It is OK to use shading effects or more colours for the web logo, so long as the logo can be easily made into straight black and white for printing.
8) RE TEXT: I prefer UPPER CASE rather than lower case, but open to try lower case if you have the right font and it works well.
9) I Am keen to try a new, fresh font, but it has to be good to beat old faithful Trajan Pro which is a great medical font - it has gravitas and authority