Ear Nose & Throat Sydney Logo Design Contest

Ear Nose & Throat Sydney has selected their winning logo design.

For $250 they received 162 designs from 25 different designers from around the world.
Contest
Logo Design Brief
Hide
singo
Australia

What We Do

Ear nose and throat specialist surgeons (Dr Narinder Singh) located in Sydney.

Industry

Medical

Top Three Things to Communicate

#1 - Quality - Patients are seeing THE BEST
#2 - AUTHORITY, stability, reliability - Patients can place full TRUST in us
#3 - EXPERIENCE - we have been here for a long time and will be here forever - not a fly-by-night operation

Our Target Audience:

1) Patients - mostly from a middle class demographic, middle age + young families, professional and small business owners
2) GPs - these are the people who will refer the patients. Want to know they are sending their patients to someone they can rely on

Color Preferences

Current logo has three colours (http://sites.google.com/site/entsydneylogo/). I want the new logo to be 2 colours (easier for printing), one of the colours should be darkish for use in logo and text on letterhead. Preferred colour would be dark blue but open to suggestions. Web logo can use more colours/ shading, so long as it can be easily represented in black and white for printing.

Our Ideas and Additional Information:

Current logo can be seen here: http://sites.google.com/site/entsydneylogo/.
I want the new logo to say "Ear Nose & Throat Sydney" and seperate from the logo but associated there should be "Dr Narinder Singh MBBS (Syd) FRACS (ORL-HNS), Consultant ENT Specialist Surgeon, Senior Lecturer University of Sydney". Logo should be 2 colours only. Logo should be easily represented in one colour for easy black and white printing on office laser printers. You can use the existing logo for ideas or do something completely different. Successful designer will be asked to format letterhead, business card and website design.

Current Logo is in Trajan Pro. "Dr Singh" is in Myriad Pro, which I quite like but am open to suggestion.

GOOD LUCK!

*******PLEASE READ THE FOLLOWING:**********

1) PLEASE VISIT THE WEBSITE: http://sites.google.com/site/entsydneylogo/ TO SEE THE OLD LOGO and to see the CURRENT BUSINESS CARD AND LETTERHEAD.
2) Please keep "Dr Singh, etc" separate from the logo as in the final applications (business card and letterhead), the "Dr Narinder Singh" will be large - at least as large as the logo so that clients recognise the name clearly in addition to the logo (PLEASE SEE OLD BUSINESS CARD/ LETTERHEAD TO UNDERSTAND THE LAYOUT REQUIRED at http://sites.google.com/site/entsydneylogo/).
3) PLEASE DO NOT SUBMIT straightforward drawings of the ear, nose and throat (entries 1-7) as they are a bit predictable. I liked our old logo as it was simple, stylised, minimal and clever - happy to see some variations on the old theme that add in "Sydney" and have reduced colours as in the brief. Abstract designs are OK so long as not too abstract.
4) Please keep "Sydney" separate from "Ear Nose & Throat" - ie not all one sentence.
5) As this is principally for a business card/ letterhead + website, please use white background... Unless your plan is to have a large coloured area in the corner of the letterhead with bleed to the edge and white text - if this is the case, black is not the ideal colour choice for the background.
6) Please use 2 colours or just 1 colour, rather than 1 colour + black (we will be paying for 2 colour letterhead printing which will then be put through a laser printer with black ink, so no point using black as one of the printing colours).
7) It is OK to use shading effects or more colours for the web logo, so long as the logo can be easily made into straight black and white for printing.
8) RE TEXT: I prefer UPPER CASE rather than lower case, but open to try lower case if you have the right font and it works well.
9) I Am keen to try a new, fresh font, but it has to be good to beat old faithful Trajan Pro which is a great medical font - it has gravitas and authority

Themes

Masculine
Serious
Refined
Elegant
Secure
Simple
Expensive

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

Withdrawn

2nd

Withdrawn

3rd

Withdrawn

4th

Withdrawn

5th

Withdrawn

6th

Withdrawn

7th

Withdrawn

Withdrawn

9th

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
1 2 3 4

Discussion

Discussion

singo
Australia
Thanks to all entrants so far. Some general comments:

- Probably best to keep "Dr Singh, etc" separate from the logo as in the final applications (business card and letterhead), the "Dr Narinder Singh" will be large - at least as large as the logo so that clients recognise the name clearly in addition to the logo (see old business card/ letterhead design at http://sites.google.com/site/entsydneylogo/Home).

- In general, I am not a big fan of straightforward drawings of the ear, nose and throat (#1-7) as they are a bit predictable. I liked our old logo as it was simple, stylised, minimal and clever - happy to see some variations on the old theme that add in "Sydney" and have reduced colours as in the brief.

- Would like to see "Sydney" separate from "Ear Nose & Throat" - ie not all one sentence.

- As this is principally for a business card/ letterhead + website, please use white background... Unless your plan is to have a large coloured area in the corner of the letterhead with bleed to the edge and white text - if this is the case, black is not the ideal colour choice.

- Please use 2 colours or just 1 colour, rather than 1 colour + black (we will be paying for 2 colour letterhead printing which will then be put through a laser printer with black ink, so no point using black as one of the printing colours)

Please keep the designs coming - appreciate the efforts!
13 years ago
singo
Australia
number 8 - I have tried this before (using the old design and making a straight switch to mono) and don't think it works.

number 9 identical to 7
13 years ago
singo
Australia
Re Font Choices:

- In general, I prefer all caps rather than lower case, but open to try lower case if you have the right font

- Am keen to try a new, fresh font, but it has to be good to beat old faithful Trajan Pro which is a great medical font - it has gravitas and authority
13 years ago
singo
Australia
#16 and #17, Dr Singh should be separate from ENT Sydney - not included - see the original letterhead or business card - http://sites.google.com/site/entsydneylogo/
13 years ago
singo
Australia
Dear designers, thanks for all your efforts!

At this stage, I am not convinced there is a clear winner - at least, not better than our old logo (http://sites.google.com/site/entsydneylogo/)

I'd like to repeat and summarise the design brief, to encourage some new designs:

1) I would like to see some variations on our old logo. Minor variations are fine - it doesn't have to be a radical departure. This should be able to easily be printed in 1-2 colours and black on white, although the web version may have more colours or shading.

2) I would like to see some new fresh designs. I don't want straight drawings of the ear, nose and throat or a head profile with the ear, nose and throat highlighted as these are fairly predictable - UNLESS you have a really stunning, elegant design using these elements!

3) I would like to see some contemporary font choices. The old logo uses Trajan Pro. I would like to see some variations on this if possible. Alternately, I would like to see some quality contemporary fonts. #38 is a good example, whereas #34 looks like an older style font.

I feel that I have made the brief quite specific and detailed and the old logo is a good starting point. I'm happy to answer any questions if anything is unclear.

Please keep the designs coming!
13 years ago
singo
Australia
Thanks. Some really interesting designs!

I quite like the tapered line effect between Ear Nose & Throat and Sydney seen in #62.

I am interested to see a combination of fonts: eg - #62 for EAR NOSE & THROAT and #61 for SYDNEY

Keen to see some more interesting fonts. Keen to see more variations on the old logo.

Great work - I WILL BE EXTENDING THE CONTEST!
13 years ago
singo
Australia
I have posted some ideas here:

http://sites.google.com/site/entsydneylogo/new-ideas

Could someone please try these ideas or variations of them?

13 years ago
wolv
Indonesia
wow, this is de.sign contest ;)
13 years ago
offbeatdesign
United States
How to Rank and Thank Designers: When it comes time for final rankings, designers appreciate when you choose the top three CONCEPTS (as opposed to variations of the same design) for the gold, silver and bronze awards. If you want to rank two different concepts by the same designer in the top three, that's fine.
Also, rank as many entries as possible, because designers get points added to their overall site standing for each blue ribbon they get.

This is how points are distributed:

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points

After that, each ranked entry gets one point for the designer. Nobody will be insulted by being ranked last, the points are still good! So if you pull some entries out of the "Not Interested" group and give them a rank, the designer gets some benefit from entering your contest.

Hope that's helpful, lots of contest holders don't realize this and most are glad to know. It's a good way to thank designers who don't win the contest prize, but who worked very hard to offer you lots of options to choose from for a great logo.
13 years ago