The entries submitted and ranked in the top 10 are off to a good start, but I'm looking for something that's stylish and more feminine. I like these logos:
https://logotournament.com/contests/fashionaras/by/jesicastudio, and the use of the black font and stylish icons. Love the font on the one ranked 11th. This is what I'm looking for in a font. Clean, simple, modern. May need to use a semi-bold font for visibility. I like the .com placement on the #11 ranking and the #2 ranking. Could incorporate a darker purple and a pink more similar to the one in these logos. Could also try other colors, or just small hints of color. Also interested in seeing a logo with a similar style to the samples in this link (this linear, clean, interesting, sophisticated design works nicely), but cleaning up our current logo. Would love to come up with a sleeker design, also incorporating both ice skates or blades (like in our current logo at www.disocuntskatewear.com) as well as roller skates or wheels.
https://logotournament.com/contests/fashionaras/by/jesicastudio