DiscountSkatewear.comLogo Design Contest

Logo Design Contest
Contests / DiscountSkatewear.com

DiscountSkatewear.com has selected their winning logo design.

For $375 they received 123 designs from 19 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Service Selection and Savings (subject to change, or may be removed)
What We Do
Leading worldwide provider of figureskating and rollerskating equipment and apparel on the internet. We are known for our excellent professional service, our huge selection and our competitive prices.
Industry
Retail
Color Preferences
Current logo is fuschia and purple. These colors can remain but could be used more sparingly than the current version. The colors can be adjusted but should still appeal to the audience and appear more as a coveted retail brand logo for a consumer to identify with.
Our Ideas & Additional Information
The new website the logo will be used to promote will be a cleaner, more contemporary look and feel, similar to www.Athleta.com. The idea is to have a clean, simple site where the logo stands out and isn't too sophomoric. Must also be legible from a distance and clean. Current font is too bland, too bold and doesn't embroider well. Must appeal to adult parents more so than children, though it may also be used on apparel for children as well and printed in glitter decal iron-ons for shirts. The current logo has a tagline too difficult to read in too "childish" a font. It can be seen at www.discountskatewear.com
Themes
Refined
Feminine
Colorful
Modern

Entries

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Discussion

 
Logo Designer
Kindly provide additional feedback for the top entries please.
10 years ago
 
Client
The entries submitted and ranked in the top 10 are off to a good start, but I'm looking for something that's stylish and more feminine. I like these logos: https://logotournament.com/contests/fashionaras/by/jesicastudio, and the use of the black font and stylish icons. Love the font on the one ranked 11th. This is what I'm looking for in a font. Clean, simple, modern. May need to use a semi-bold font for visibility. I like the .com placement on the #11 ranking and the #2 ranking. Could incorporate a darker purple and a pink more similar to the one in these logos. Could also try other colors, or just small hints of color. Also interested in seeing a logo with a similar style to the samples in this link (this linear, clean, interesting, sophisticated design works nicely), but cleaning up our current logo. Would love to come up with a sleeker design, also incorporating both ice skates or blades (like in our current logo at www.disocuntskatewear.com) as well as roller skates or wheels.

https://logotournament.com/contests/fashionaras/by/jesicastudio

10 years ago
 
Client
Please suggest other color modifications so the use of pink or purple is minimal in your design.
10 years ago
 
Client
Please submit designs which update our current logo to communicate ROLLER as well as ICE skating supply. Logo can be found at: www.discountskatewear.com. Would like a fresh, modern update on the current design to secure a top 5 placement in these last few hours.

Thank you!
10 years ago
 
Client
Thank you all. We are working hard to decide on the finals, and believe we are close to finalizing now. This was a tough logo for us to guide, and appreciate sincerely how willing each of you were to go the extra mile, producing some creative, fun, stand out logo designs. You are all such a talented group of individuals and have helped us to see the logo in a new light. We cannot thank you each enough!

We have not yet seen our current logo design, which can be found at www.discountskatewear.com in an updated format close to the current design, but as instructed above in the last comment. We had one designer come close, but just one, and the blade is still a little far from the shape we have on our site, which we would like to keep, minus the "neon" element used for its current outline. Please submit any ideas you have for a modern update to this version.

Thank you!
10 years ago
 
Client
So that's already better. But would like it to be more like the fonts in the top five logos now that are more angular.
10 years ago
 
Client
Nearly every single one is perfect. Will be hard to pick. Thank you. In this last batch is clearly a winner. We will take a close look today at each one and narrow it down!
10 years ago
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