Yes, thank you. Apologies for the delay. We had an emergency and will commit to being more responsive from here on. Your design direction is strong. We LOVE the way you incorporated the skates in the letter S. The D can remain empty, as the skate helmet isn't really used as much in what we sell or are known for. We sell many ice skating dresses and skates primarily. The font isn't as appealing for what we do. It is STRONG for visbility, but we need to have it appear as stylish as possible. We love these logos (see comments posted on main page about feedback in general and FONT styles, which we like a lot): https://logotournament.com/contests/fashionaras/by/jesicastudio
They are creative, and feminine and the icons are clear, the multiple weight and style fonts are fresh and interesting. Please do not feel limited by color, The pink is more important than the purple, but we can try other colors too as the logo may appear in other variations on men's jackets, etc. but still should be stylish and bright. You could incorporate black and pink as follows, in a more linear logo (not like #14, but more like the ones in the link above--horizontal and stacked wide, not high:
PINK OR DARKER PURPLE D, more stylish Uppercase D, maybe.Then black all caps lettering or something for the rest of the word discount and then a large S as you have it in ranked #1 or #3 above, and again black lettering for the rest of the word. I like the .com in a circle or stacked like on the first two logos from the top left here as well: https://logotournament.com/contests/fashionaras/by/jesicastudio
Also, on #20, the design inside the S is perfect. it's a little difficult to understand the S from a distance, is our only concern, otherwise it's still the first choice for the direction of the logo, with the edtis I noted in the feedback above.
Entry 52 and 53 are identical, I think. Is that correct? If so, perhaps you withdraw one? The updated versions are great! The only issue with 52/53 and 54, all which are phenomenal, is that we sell primarily figure skates but we also sell rollerskates, and your first version which fits both skates into the S is brilliant because it shows BOTH skates, which is what this somehow needs to do. Is it possible to do something like the #2 ranked logo here, but show both skates to the left, or the D the way you have it with the ice skate inside it and the S with a roller skate design incorporated or the two skates on one side of the logo, to the left, and then simple uppercase font for the rest?, also incorporating a darker blackberry-purple?
Is there some way to make entry #51 stacked so the D is above the S and is stylish or the script version you have, and the S is the interesting S you have shown there? The idea would be to use those letters as the letters before the rest of the word, and not repeat them so they are an icon and then also in the name.
There are so many great pieces here to choose from. May still need to merge one or two but we're almost there, I think. You will retain the #1 spot for the next phase. Hardest part now will be picking a favorite! Thank you again!!
95 seems our best bet to work from here on. Can you take the Word discount black in one version like in 88? Also can you go all black for another version for the word discount and the roller skate but go pink on the ice skate and a slightly darker plum color for the wheels only? Maybe an identical third version with the wheels a coral orange-red? Would like to see these combos in same format as 95 and 88. Also please remove the exclamation point on the tag line and remove the word and. Instead use small spacers between each of the three words in the tag line.
Also, my partner is a little concerned about the visibility from a distance of the script in the word discount. I am less concerned but could we see that word in a non script font with the same skate icons worked into the D somehow?
All of these are so great! We're at the end here, so we're almost at the perfect version :) thank you again for all your hard work.
Can you make a version just like #111, but change the .com circle to match the color of the skate wheels? Also, another version of #111, but make the .com like it is in version #117, outside of the circle, and the same color as the wheels?
Would like to see #110 but with: all black words, pink spacers, .com to match the wheels, and the .com with a version inside the circle and without the circle, just the .com
skate pink, black rollerskate, orange/red wheels like the other versions, orange.com, shown in a circle and without a circle, fix tagline so it looks like the #1 ranked version, please.