Discount Fitness Equipment OutletLogo Design Contest

We are hoping to make a quick decision on this logo so early entries are much appreciated! If we find a great one, we may end the content early. Thank you for participating in our contest!
Laura

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for the Designers' hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion .

I wanted you all to see the companies we are competing with:

www.usedgymequipment.com
www.globalfitness.com
www.bigfitness.com
www.pfcfitnessequipment.com

We are in the process of creating this brand from scratch to capture a piece of the used/refurbished fitness equipment market online. Please check out these companies and feel free to submit logos that you'd recommend for us, even if they're outside the specs of our creative brief. We are looking to dominate and for creativity! Thanks to you all!

Laura

Just Confusing.

DFEO = Discount Fitness Equipment Outlet
or
DFEO = Direct Fitness Equipment Outlet

??

It is Discount Fitness Equipment Outlet. Sorry for any confusion.

Thanks to everyone who submitted new ideas. We are leaning toward just using the words "Discount Fitness Equipment Outlet" and dropping the DFEO. I know that makes things a bit more challenging because the logo still needs to be readable from a distance. We're wondering how it might look to have the words inside a sale tag graphic since the emphasis is on DISCOUNT... would love to see how you all approach this concept. Thank you again!

Wow! We are really getting excited about our new logo! Thanks to everybody for your hard work. Even though there were a lot of "interesting" logos for the DFEO approach, we decided to take those out of the running just because it was too hard for the customer to understand what business we're in.

I think we're on to something with the use of the "sale tag"... and we've liked the creative approaches we've seen using the sale tag. We also like the idea of using a $ sign or $$ sign somewhere in the logo to indicate money savings... this could be in the word DISCOUNT or in the word FITNESS or used as an icon in the sale tag itself. We are open to see alternative versions with the $ sign in green... although I'm not sure we'll like that so please be sure to also submit a variation in the standard blue/orange color palette.

Finally, we like it best when the words "DISCOUNT FITNESS" jump off the page, with "Equipment Outlet" being of secondary emphasis. That also makes the logo a little easier for the customer to read.

Thank you all very much for your hard work and creativity!

Laura