Discount Fitness Equipment OutletLogo Design Contest

Thank you for your submission. I'm not sure if you can see the comments I've made to the other designer but here is the overall direction we're wanting to go:

- Move away from block lettering
- Try to make the logo feel lighter, brighter, and more fluid.
- Please try doing some without the DFEO... just the words: Direct Fitness Equipment Outlet
- Please try incorporating a fitness icon.
- Please check out www.momentumfitnesssolutions.com to see how we used the color of blue in the imagery (water, skies, etc) to lighten up the look and feel of the site. Please try using different versions of the blue in this logo so it doesn't look so heavy.

Thanks! I look forward to your next submissions!

Laura

Hi - we are leaning towards dropping the DFEO and just focusing on the words. Would you mind submitting some additional options for this approach? And some different options for the fitness icon? Thank you!

My client likes this logo but we'd need to see some other ideas for the icon. Maybe a dollar sign. Something more simple.

Also try making the word DISCOUNT bigger and put a $ in for the letter S.

Thank you!