DataBaselines, Inc.Logo Design Contest

We Boost Your Return on Data

We help manufacturers, healthcare providers and professional service firms make more informed management decisions by applying data science skills to extract knowledge from their data.

For the website colors (see geosolve.com) I've followed a color scheme shown using
o 0B3C5D prussian blue dark
o 328CC1 sky blue
o D9B310 gold leaf
o 1D2731 Ivory black

This was pulled from https://www.canva.com/learn/website-color-schemes/. See entry #16 "Elegant Sophisticated", with colors like:

I’m biased towards these colors, but open to variation too. If the above color scheme is preserved, I would like to incorporate a vibrant/deep red into the mix.

Request design be drawn against a white background

There is a more detailed design brief with additional logos that we like and clarification of points made below. If possible, please refer to this link: https://oc.geosolve.com/index.php/s/aqpBm857bSWy8nX . This same document is attached below.

A partial / excerpt of that document is:

Overall – the tone should be of clarity and stability. One of the key things we deliver for customers is the removal of data “noise” and point them to the data that matters. We’d like the logo to reinforce that. Sans serif fonts, not a lot of filigree / flourishes. Something visually interesting to look at due to the pairing of shapes and color, not from intricate detail. Need something that will have a good splash of color, but should also render at least "ok" in b&w.

The company name is intended to have 3 meanings: “Data”, “Database” and “Baselines”. When pronounced / written out it is Data Baselines (and not Database Lines….) But we want the viewer of the logo to make the connection with this central part of my service  “Database”. One method to do this visually is to remove the space and munge the word together DataBaselines.

The word Baseline in company title represents “initial set of critical observations or data used for comparison or a control”. We help customers measure their progress on goals, give them dashboards and it usually implies “progress from some baseline measure.” Being able to somehow convey that visually would be a good thing.

With that said -- We would like to avoid a strong upward or downward trending line, or a vital sign / heartbeat sort of visual.

I am anticipating a horizontal line will play a significant visual role. Given the industry I’m in, one idea would be to embed 0s and 1s within that line. I’ve looked for example and could not find, but if pursued nice to have this be done subtly, requiring user to take 2nd look to realize 0s and 1s were there. On first glance, it would be just a 4-8 point line.

The target audience is somewhat familiar with shorthand “DB” for Database and “DB” might offer a design cue. For example, in the visual below they are playing of two “L”s. It would be neat to see this approach with D and B, The D upright and facing to the back, the B oriented “flat” and low and serving as that horizontal baseline. To be effective, the reader’s eye should quickly connect the “DB” In the visual.