Data Cookbook is an on-line knowledgebase and collaboration tool for business reporting focused in the higher education and corporate markets.
Industry
Technology
Top Three Things to Communicate
#1 - Usability / Approachable / Not intimidating
#2 - Authoritative source for data & report definitions
#3 - Hip & cutting edge
Our Target Audience:
The product is targeted toward colleges and universities within the United States but may eventually be expanded into the corporate market. Primary decision makers for purchasing the product will be:
1) CIOs & IT Directors within higher education
2) Reporting specialists within higher education
3) Corporate CIOs & IT Directors
All of the target audience groups (decision makers) are well educated and most have a technology background. Colleges and universities tend to be conservative in their decision making but want to be considered cutting edge. The purchasing decision will be based on whether the product will save the institution money, allow the institution to accomplish more with less, or will solve a problem within the institution.
Thank all who submitted logos for your hard work and brilliant ideas. Our logo review panel still needs to review the logos and pick the final winner. Any of the ranked logos could still win at this point. I will try to update the rankings as our panel deliberates.
