CrossFit ChicagoLogo Design Contest

CrossFit improves a dedicated person's fitness by programming metabolic conditioning programs that feature constantly varied functional movements done at a high intensity. Functional movements include the best movements from gymnastics (ex. push-up, pull-up), weightlifting (deadlift, snatch), and cardio (rowing, running 800M or less)

No purple or pink. If used, we prefer black to be a secondary color.

BACKGROUND:
Even with higher membership fees than area CrossFit and Globo-gyms, CrossFit Chicago (CFC) has experienced tremendous growth over the past 18 months and has outgrown their physical space. During this growth period, the core target audience has shifted away from elite athletes towards the average “Joe” looking to get into better shape. Along the way, housewives, students, and older (50+ years) clients have begun to fill the ranks alongside former collegiate and high school athletes. With the space filled to the seams on most nights, the energy pulsates through the room and the community comes together in their daily ritual of going through the constantly varied workout of the day.
The community often gathers outside of the “box”, which the term is affectionately thrown around to replace the more commonly known word gym, to attend social events revolving around philanthropies, competitive athletics, and holidays.
With two new locations (Lincoln Park and West Loop) launching within the next 30 to 60 days, the CFC community will experience the elevation of CrossFit Chicago into an elite CrossFit facility catering to the fitness needs of the entire community.



POSITIONING STATEMENT:
With elite-level coaches, better client to coach ratios, optimized programming, specialized niche classes, and top notch facilities, CrossFit Chicago is the standard and leader of the Chicago CrossFit community

OTHER NOTES:
The logo must be flexible enough where we can incorporate the name of each locations (Lincoln Park and West Loop) within the space. For example, we will offer a "CrossFit Chicago Lincoln Park" t-shirt and a "CrossFit Chicago West Loop" t-shirt. "CrossFit Chicago" will always remain within the logo.

WATCH OUTS:
Please do not use an "X" or a cross of any sort.
Barbells and Kettlebells are either overdone or too aggressive for our liking. We want to cater to women as much as we do men. With that in mind, avoid any biceps or flexing as we care more about total body fitness and not about Mr. Universe contests.

LINKS:
CrossFitChicago.com, CrossFit.com, Youtube "CrossFitChicago"

MEDIA: this video displays the community aspect and an example of one of our workouts. The energy and excitement seen here is displayed everyday workout:
http://www.youtube.com/user/CrossFitChicago#p/u/5/v7JVUYPGUME