CrossFit ChicagoLogo Design Contest

Logo Design Contest
Contests / CrossFit Chicago

CrossFit Chicago has selected their winning logo design.

For $350 they received 190 designs from 16 different designers from around the world.
1st
#143

Withdrawn

7th
#89

Withdrawn

8th
#119

Withdrawn

New
#111

Withdrawn

New
#67

Withdrawn

New
#187

Withdrawn

New
#186

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New
#185

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#184

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#183

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#165

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New
#164

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#163

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#162

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#161

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#160

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#159

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#151

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New
#150

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#149

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New
#147

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#146

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#145

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#144

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#142

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#141

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#123

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#122

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#121

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#120

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#116

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#115

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#114

Withdrawn

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#113

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#112

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#106

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#105

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#103

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#102

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#101

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#100

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#99

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#98

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#97

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#95

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#94

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#93

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#92

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#91

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#90

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#88

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#87

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#86

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#85

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#84

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#80

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#79

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#78

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New
#69

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New
#66
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Discussion

 
#49 - Very cool design lucky kid. We think you have a great sense of the tone and attitude that we are looking for. Do you have any options without the loop around the brand name? We aren't sold yet on the idea of having something go across our name as we haven't been fully established in the marketplace. Great start though.
14 years ago
 
Logo Designer
Sure thing. I'm glad you like my design. I'm originally from South Bend and used to go to Chicago every once in a while. What a great city. Crossfit has interested me since I saw a guy in Miami wearing their local Crossfit shirt. I'd love to workout like that if I hadn't been in a car accident four years ago that caused problems with my back. Maybe someday I'll be able to workout like that. We need a Crossfit here in Naples.
14 years ago
 
Logo Designer
I can make any modifications that you would like to make it a perfect fit.
Thank you

(This comment references Entry #64)
14 years ago
 
LuckyKid - CrossFit is great and we hope you can get into it at some point. What's great about crossfit is that everything can be scaled and even the injured and workout. There are some great stories out there of amputee soldiers doing crossfit workouts. Really inspiring.

In terms of your work, this is coming along nicely. We struggle with the darkness of #67 and #66. The lighter feel of #69 would appeal to our masses more. Great use of the skyline too. Very original to put it off center. The a and the star still seems awkward. We like the idea of the star, but it seems like it is being forced in there right now. Explore the star and a combination some more and see if anything seems to be more fluid. Otherwise, this is a strong contender and we appreciate your work.
14 years ago
 
Logo Designer
Thank you for the feedback. I know someday I'll be able to push my workouts even more.
Physical therapy had help some but conflicting doctors suggestion extreme measures.

I'll do my best to make this a winning look for you. Of course with my design the choice of colors can dramatically alter the look and it will look great in a variety of color schemes.
Look for more entries soon. And I can always make modifications even after the contest if need be.

Thank you - Kent
14 years ago
 
Thanks Kent for these new logos. The star is just overpowering now and the great nuances of the location and the skyline are being lost. Feel free to play around some more and see what happens. I think the energy is there and you are hitting our immediate needs, now we are just fine tuning. If you can bring aspirational into the mix, we would like to see that as well. Thanks again and we hope rehab is going well.
14 years ago
 
Logo Designer
I'm using flat colors because printing will be so much easier but I can use gradients in desired.

(This comment references Entry #97)
14 years ago
 
Logo Designer
Hope you like the latest entries. I did them before I saw your most recent comments.

Thank you - Kent
14 years ago
 
Logo Designer
I know I can make the perfect logo for you.
14 years ago
 
Thanks for the new round of creative Kent. The starred logos are forcing the "aspirational" component and it would be fantastic if we reverted back to your simpler work. We find that the brand name is the most important aspect of the log a graphic component can share the stage, but it should never overpower the brand names, especially one that isn't well established.

The circles are great looking, but it won't work for us. #69 has some great components and we hope you can take the inspiration you found there and find other options.
14 years ago
 
Logo Designer
Thanks. I just uploaded a couple more in that line.

14 years ago
 
#111 is a lot lighter now and we like that. The simplicity has returned. Do you think you can clean up the "a" and the star anymore? If not, that's fine. We are just fine tuning now. In terms of your note about gradients, can you flatten the highlights and still have the lighter feel?
14 years ago
 
Logo Designer
Thanks. I can make any modifications you want and I think the gradient look is nice for magazine and TV but for shirts and other products the solid colors work better in terms of production.

Thank you - Kent
14 years ago
 
Logo Designer
I have to run out with my wife, she's 33 weeks pregnant. I'll try to get back before the contest ends.
If not I can still make adjustments if you chose mine.

Thanks again - Kent

I really think this is going to be great for you.
14 years ago
 
Logo Designer
Came back hoping to make something you really want.

Take care - Kent
14 years ago
 
LuckyKid,

Your color combinations have inspired us to venture out more and take a look (like you predicted). Sorry for the late notice, but if you can turn this around, we would be greatly appreciate it:

We recommend using #114 as the base, we are still discussing gradient and highlights vs none. We would love to see the color combinations in #102, #89, #87, #91, and #97 implemented. We didn't gravitate towards any other color combos you put up, but if you have others you want to try, feel free.
14 years ago
 
#122 and #123, we like the forward thinking, but we are going to shy away from anything that limits the full potential impact of our logo, meaning our brand name gets smaller towards the back and as a non-established brand, we need every inch of T-shirt space we can get.
14 years ago
 
Another request on #89. With the current color scheme, can you provide options with the giant star (no city), and city (no star)?
14 years ago
 
Logo Designer
Sure thing. I'll work on on this tonight and have something for you soon.

Thanks again - Kent
14 years ago
 
Logo Designer
One thing that usually happen to me is when I'm ranked first there will be a lot designers will copy.
If you choose my design but want other color variations I can provide them. I think with this type of logo it will be nice to use it in a variety of colors.
Thanks - Kent
14 years ago
 
Logo Designer
I do like the gradients for certain applications, but for some things flat colors often look more sophisticated.
Live greatly - Kent
14 years ago
 
Logo Designer
I really like the one you put in first. Very clean, sharp and definitely eye catching.
I like lll of my entries though.

Thanks again - Kent
14 years ago
 
Logo Designer
If there is anything you'd like me to do please let me know.
14 years ago
 
Yes it is a very solid design and well-deserving of a top 5 finish.
14 years ago
 
Logo Designer
I'm hoping for first place. Is there anything I can modify?
14 years ago
 
Logo Designer
Whichever design you choose I can give you variations in color and with and without gradients.

Take care - Kent
14 years ago
 
Kent, I think you did fantastic work, so don't worry about if there was anything else you could have done. I think you gave us a great range to go through. Hopefully we'll see you at CrossFit Chicago sometime.
14 years ago
 
Logo Designer
Great! If I'm ever back up that way I sure would like to check out CrossFit Chicago.
I still have family in Indiana.

Thanks - Kent
14 years ago
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