Costabell Ltd Logo Design Contest

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Discussion

lotus creative

Logo Designer

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page:

https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion

13 years ago

Client

Nice Designers, I know you're afraid of Evil Designers stealing your ideas if you put them in too early. But here's the thing:
1) tell me if you think someone has stolen your idea. I don't want anyone being cheated.

2) If you're hatching your brilliant plan of using a rabbit and a mushroom (or whatever), and you're waiting until the last minute to drop it into the contest, someone else may get there first. And as soon as one person shows up with the rabbit & mushroom combination, then I'm honour-bound to use them if I go with the rabbit & 'shroom theme. Even if they are not nearly as skilled as you. Let's not let that happen.

3) The Primacy Effect. People tend to remember the first elements in a series. That means that purely by getting into a contest early on, the contest holder will find your design more memorable than designs that arrive later. (Did you know that people holding job interviews usually hire the first applicant they interview? And that people buying wedding rings usually buy the first one they liked?)

4) 7 + - 2: Human beings can hold about 7 items (plus or minus 2 items) in short term memory. (Short term memory is working memory. Like a computer's RAM.) When your design is one of the 7 first workable designs, it'll be much more memorable for the contest holder. If your design is part of a Design Avalanche on the last day of the contest, it will be far less memorable.

So get in there first, for maximum memorability. ... and now you have a living example of how what I do is to apply the art and science of psychology to the workplace, so people can get better results.

13 years ago

Client

Hello Designers,

I love the optical illusions and "double takes" that are showing up.

Most of the designs look highly professional and corporate. I'd like to see more that hint at "sparkling, fun, witty, different". I'd also like to see more that say "psychology, brain tools, using your mind instead of losing your mind".

Thank you,
Resli

13 years ago

Client

Misc feedback (this is from individuals' pages. In the future, I'll put most/all feedback here so all can benefit)

*If* you include red, please avoid a red with any pink or purple in it. A better shade: overripe tomatoes thrown at a Ferrari.

The strap line ("Boosting effectiveness" etc) may change. That means the design needs to be ok without the strap line, or with a different strap line - with either no reworking or minimal reworking needed.

IfI put a design in "not interested", it means I prefer others so much that that design won't get chosen. It does *not* mean that I think you're a bad designer or that I'm not interested in other designs from you!

Thank you,
Resli

13 years ago

Client

number 27: I like the clever use of the speech boxes within the letters. I like the quotation marks better, because they emphasise speech and communication (and I am a speaker and trainer). ... just realising that I rather like punctuation marks.

Font is a troublesome. I'd like it more if it looked less computery, and looked softer and lighter. I fear it'd look imposing - rather than inviting - if it were billboard-sized. Slightly concerned that it reads like Costobell (with an O) rather than Costabell (with an A).

The logo is nicely balanced to the eye.

Keep up the good work, Artr!

Thank you,
Resli

13 years ago

Client

25: Just realised something else about this one: it seems disproportionate. The circle is quite large compared to the name. As I view it, that's contributing to my sense of something missing, as if something should be in in that circle. (I'm not suggesting anything should go into the circle. Just saying that the proportions aren't quite right for what I'm after.)

28, 29, 30: Very good. I'd like to see 29 with the black on top and the red on the bottom, so it's hints at a smile with a moustache. I'd like to see 30 with the green slightly more towards yellow than blue - more Teal than Lincoln Green (i.e., I'd like a very dark turquoise). Could we have a red with more yellow, less blue? So it's more tomato than wine? ... I'm going to ask colleagues for feedback on 28 vs 29.

31 and 32: Of these two, I prefer 32 because the "lining" of the C gives it more depth and interest. However, I don't like the font of the C for either of them. I've seen this font before, and I just don't think the C looks attractive!

33: A lot of people in service industries have similar logos.

34: I'm intrigued! It looks like an ear, or like sound waves travelling. (Or perhaps like a maze, where you end up back where you started.) I'd like to see a few variations on the shape that's on the left of "Costabell".

Designers, you're doing some fine work and I appreciate you.

Thank you,
Resli

13 years ago

Client

prefer 35 to 36, because it's more elegant and hangs together better. Deeply curious to know what (if anything) that shape is supposed to represent or hint at! More variations on that shape, please? And - if there is one - an explanation of what inspired it or what it's meant to represent?

Thank you,
Resli

13 years ago

ibot

Logo Designer

Resli you can put individual feedback by clicking the entries.Also you can see concept explanation from each designers since designer not allowed post in here.
thank you

13 years ago

Client

Hello, Geniuses,

17: I like the "growing C" in theory, but I don't think this works. It looks a little misshapen.

43,44,45, 48: These could lead to confusion about what the name of the company is, so I'm not keen. 42 has a similar issue (people might think the company is B Costabell), BUT I think 42 has possibilities - the germ of an idea that could work.

I like 47 more than 46, because 47 is more delicate, without being weak. 46 is more of a shout, 47 is more of a statement. Will those fonts date quickly? In both, I like that the C is not contained in the box, because it has echoes of "thinking outside the box" or of "going outside your comfort zone".

37: not keen. I don't want any part of the company name to be crossed out, *if* possible. Concerned that the C with * could look like a cat-o'nine-tails (for non-native English speakers: it's a kind of whip!). Other logos from this designer have more flair (like 41). However, I like the mix of upper case and lower case.

41: Wow! Very clever. Love the apostrophe. Could we soften that black background? (That's both so it's less harsh, and so I'm not delivering a speech in front of a wall of black, if the logo is used as a backdrop. I look terrible in black, and I could be invisible unless I wore light clothes.)

38, 39, 40: I rather like the keyhole/arrow. Could it become the C in Costabell, instead of being separate? I wonder what possibilities that would lead to. Of the three, 39 is my least favourite. 40 is my favourite, because it has hints of a moon and a globe/world. Also, 40 is the most 3-D of the three.

@Ibot: Thank you for writing. My understanding is that designers can only read feedback on their own entries, unless I post the feedback here. I was giving individual feedback by clicking entries (and I still do a little of that). Then I realised it would be better if designers can see the same feedback (e.g., about how the strap line may disappear). It makes it much better for me. I am checking messages, so designers can still contact me. (... not sure how you posted in here, Ibot?!)

Thank you,
Resli

13 years ago

ibot

Logo Designer

Resli,
I mean designer only allowed post about his concept and entries in their page not in here.

13 years ago

Client

40: Just realised what was going on subliminally with this one: it incorporates the symbols for Male and Female. That's not exactly "on message", but I like it anyway. And I realised part of why I like 40 more than 38 is that 38 is much more the Male sign, less balanced between Male and Female. (What I'm referring to: circle over a cross, for female. Arrow going to the right from a circle, for Male.)

@Everybody: If I am sure a design will not be chosen, do you want me to put it into Not Interested, or put it at the bottom of the rankings? (I'll do what the majority wants.)

@Ibot - I think I understand. I will keep checking for messages from designers, on their entries' pages.

Thank you,
Resli

13 years ago

Client

49: This is a good idea. I worry that it could look as if the company name is "Ostabell". I know I said the white-on-black version (41) was too harsh, but that version had more impact. Is there a way to make 49 stand out more, but without the heavy black background?

50 and 51: The A and E looked like a pair of eyes. Particularly in 51, this could look like a crazy person! : ) Both look too simple to be a corporate logo, not quite "designed" enough.

Everybody: each time a batch of designs comes through, I'm sitting here smiling at how talented you are. I just don't have that visual ability with shapes and designs, and I salute you.

Thank you,
Resli

13 years ago

Client

51-55: welcome aboard, Herdish. I prefer your designs with the white background. That's because I can't picture how the black backgrounds will look on white paper (too "blocky"?), and because I don't want to speak in front of a mainly black background (if my logo is used as a backdrop when I'm speaking at a conference).

52-54, the red maze/squiggle/C: I prefer 53 and 52, because they don't lean back/left.

in all of 51-54, I like the slight italics - the italics make it less flat and "set", and give it movement.

51-54 look ok with the strap line; I am concerned that they will look bare without it.

There's an interesting metaphor in the red maze/squiggle: stay between the lines and you get stuck. Go on or over the lines, and you get out of the maze. I also like that it looks a little like an ear. Could it look a bit like a mouth at the same time?

Thank you,
Resli

13 years ago

Client

57: The parenthesis looks so much like a letter "I" that it could cause people to think I'm egotistical! I like that it would work with or without the strap line.

58: Maybe put something into the speech bubble, so it doesn't imply that I have nothing to say? I like the font- it's reasonably timeless, yet still gives a message of "different".

Thank you,
Resli

13 years ago

Client

The brief says the 3 key messages I want the logo to give. I'd love to see some logos aimed at the third message. (Third message is about applying the art and science of psychology, up get better resuls. Brain tools. Mind upgrade.)

60: Thank you for the spelling correction : )

The rest of this comment is about entry 59:
I like it! Fireworks works. It's firey, enjoyable, sparkling, different. It carries a message of "expanding", and I expand people's minds and abilities.

I think it could be better with some colour, not necessarily in the firework. Might be interesting to play with colour in different places, and with the fireburst appearing in a different place along "Costabell".

I like the font - it's personal, and my business is personality-led. Despite being a signature-style font, the font looks strong and not messy. Good that it works with or without the strapline.

Thank you,
Resli

13 years ago

Client

comments about 61:

Mercutio, tell me more about the fiture to the left of Costabell, please? I like the balance of colours in it.

colours: I think Costa and Bell being in different colours doesn't work. Could I please see it with Ferrari red rather than dark pink?

I like that the logo works with or without the strap line.

Thank you,
Resli

13 years ago

Client

If you want more insight into my work: check out my Facebook fan page. Click the link below, or search Facebook for "Resli Costabell" and choose the Resli Costabell that's labelled "public person"
http://www.facebook.com/pages/Resli-Costabell/185824834794221

(And you're welcome to become a Fan of the page by Liking it. BTW, doing so will not affect the outcome of the logo contest!)

Thank you,
Resli

13 years ago

Client

62 comments: I like it. (It it had a puzzle in it as per the brief, I'd *love* it.) Strong and clean. Different and interesting, yet stil reassuring.

I'm concerned that without the strap line, it would look incomplete or unbalanced, or perhaps just a bit heavy and blunt.

I neither like nor dislike the font. It's clean and timeless, which is good. I would prefer a more elegant font.

How could we make it look a bit lighter, and perhaps give it a bit of movement?

Could we play with the red bit being below (instead of above) Costabell?

Despite the above concerns, the logo appears high in the rankings. Basically, it has a few issues (as I'd expect with a first attempt at a concept) but the concept is strong.

Thank you,
Resli

13 years ago

Client

63: This one is growing on me. It stands out, without being brash. I can see it looking good on a sheet of paper. May I please see it with the starburst not centred around the O?

64: The overall look intrigues me, I think because of the sense of movement. I need to be careful about that red line - clients might think it predicts a graph of their finances! However, the red line adds action and excitement, which I like.

65: The colour balance isn't working for me in this one. But it's worth playing with. I think the colour needs to be in the firework - black and white firework makes it look as if I couldn't afford a colour printer. It would look better without the strapline.

66: the turquoise is refreshing. I like the cleverness of speech bubbles that are also quotation marks. A very neat, clean look - I like that. Love the tiny "Ltd" on its side. Not sure the logo works without the strapline, and it needs to be ok without the strapline.

It's after 0115, so I'll sleep on it and rank these tomorrow! Designers, thank you for all your work. I'm feeling more and more confident that I'm going to end up with an excellent logo.

Thank you,
Resli

13 years ago

Client

This comment is feedback on 67, including comparisons with 62:

Interesting - I like 62 better! 62 has more movement and lightness, which is good (lightness is not necessarily good; it's just that 62 is pretty heavy). 62 works better without the strapline. But when I compare the two side by side, I prefer the chunkiness of 62.

What I think is going on: I prefer the quotation marks un-outlined. The chunker red shape looks better than the thinner one - or perhaps it's to do with whether the quotation marks overlap the red or not.

The font is ok in 67, but I don't particularly like it. Perhaps I need a font that's less bland/vanilla. Most fonts have more of a message. This one does not seem to say much about Costabell Ltd. A different font could radically change my feelings about 67.

67 does work better than 62 without the strapline, which is good.

I wonder whether it's a matter of putting something under 62, to give it more movement and to balance it if it doesn't have a strapline?

Thank you,
Resli

13 years ago

Client

*ATTENTION ALL DESIGNERS*: Please note that the company name is not Costabell. It is Costabell Ltd. The logo *must* include the letters: Ltd. This is a legal requirement - the "Ltd" is not optional.

Ltd has to be visible to the naked eye.

If you have a logo concept ranked in the top 20, I strongly encourage you to submit a version with Ltd in it, if you have not already done so.

Thank you,
Resli

13 years ago

Client

Feedback:
68: Thank you for putting the Ltd in. I'm wondering whether it would balance the apostrophe better if it were in a smaller font and were closer to Costabell? Or slightly under Costabell?

69: Nice try, but this isn't it. The "L L" looks like a Y. Reminds me too much of the YMCA logo. A lot of people in my field have an image of someone with their arms in the air, so I want to avoid that.

70: I'm concerned the O looks like an A, and that the O is too "1970s hippy". I need to avoid anything too New Age.

71: I need to avoid anything that looks like a cross - too religious! I work around the world, so the logo needs to work in countries with all different religions.

72: I like the 3D aspect of the globe, and the play with figure and ground. I also like the Ltd being above Costabell - looks funky and different, without looking odd.

73: I like this better than 72. All-red was a bit too much in the globe - having part of it in black tones it down. The globe would look better if you can make it look lighter, more delicate, more refined. I like that the black part extends farther along the top, so it echoes the C.

74, 75, 76: too jagged, esp with the heaviness of the red.

77, 78: I can't see that background colour working on a piece of paper. The colour is too acidic and murky for me, also.

71 - 76: I like the font and italics. They give a sense of movement and action, and also elegance and refinement.

Thank you,
Resli

13 years ago

nong

Logo Designer

Hi Resli, you might want to add the '#' symbol before number so we can view the design simply by moving the pointer over it.

Thanks,
nong

13 years ago

Client

feedback on 79-82: on all of these, I like the optical illusion. I'm not sure 2 Cs is a good idea, and I don't want them to look like an X - but I'm still intrigued.

79 and 80: Not sure which size Cs I like better - I'll have to sleep on it.

81: I've printed out all four, cut them out, and tried each on a sheet of paper to see how they'd look. That's when I realised: 81 looks great on a letterhead, but it won't work on each page of a handout because it would take up too much room. (The handout would have to start and extra line or two lower on the page.) Also, I don't think this one looks right if the strap line isn't there, and the strap line may go.

82: The black background gives a heaviness to this, and is slightly scary/intimidating. It needs to say more "sparkling and fun".

I like the turquoise. I also like just a flash of red, and a lot of designers have focused on that. The good thing about turquoise is I can use a darker version of it (teal) to make words stand out in handouts; I can use a lighter version (aqua) for text boxes. I wouldn't want to do the same with red.

Thank you,
Resli

13 years ago

Client

83 and 84: thanks for the "ltd"! I like 84 better than 83 - it's nicely balanced. 84 is the best of this concept. If the strap line were to be added to 84, where could it go? Could we have just a sliver of red or of turquoise, perhaps somewhere on the apostrophe?

85-87: Good try, but not to my taste. here's why:
85: reminds me of jewellery or sea urchins.
86: the moon shape appears to be falling, or to be closing down. It's slightly oppressive.
87: Parts of the western world have "red hat" clubs for women of a certain age.

88 - 91: The shape on the left looks heavy. The British would say "splodgy". It needs to be much lighter-weight before it's a serious contender. The part of the shape that's on the far left may need to come farther under the rest of the shape, to ensure it has a 3D quality.

92: I like that it's simple. Unfortunately, it emphasises the word "cost", which I do not want to do. Not keen on the combination of red / brownish gold / gray. Try a different concept?

93-94: Hmmm - this may have possibilities. I think the shape needs to be more connected to Costabell Ltd (touching? encircling? just closer?). Mixed case (upper case "C" and lower case "ostabell") may be better.Both would be better if they were less static and had more sense of movement. I prefer the font for 93.

Thank you,
Resli

13 years ago

Client

95-101 feedback:

95: I can't have anything resembling an upside-down horseshoe (it's considered bad luck in some countries). It also looks too much like chairs with their backs to each other. I like different intensities of the same colour being used in both the shape and the text.

96: This one would be better with more elegance. It seems solid and staid. The red on the turquoise doesn't work as a colour combination, and seems a bit odd. I very much like Ltd being on the foot of the L.

99: This one looks reliable and corporate. It reminds me too much of petrol logos. Would be better with more movement. The capital letters and bold design make a very strong statement that needs to be gentler. Good that it would look ok without the strapline.

100: The visual balance (of the shape of the entire logo) is pleasing. Please leave me a comment on your page to let me know what the shape is intended to represent or evoke! Font needs to be more graceful, gentler. I am concerned that without the strapline visually holding the shape and the text together, it won't work. Colours work well together. This one *may* have possibilities; it has more of a chance than the others 95-101.

101: Upside-down horseshoe again I like the optical illusion of the C being complete.

Thank you,
Resli

13 years ago

Client

102-105 feedback:

102: There's something about the chunkiness of this that I like. My heart says I like it and my head says it needs more movement. It needs to still look good without the strap line, and I think it looks top heavy without it.

103: The italics give this one more movement. ... I just wish I liked that font! Same comment about strap line as for 102. 103 even looks slightly unbalanced without the strap line, and "slightly unbalanced" is not the impression I want to give!

I'm going to ask colleagues and friends for feedback on 102 and 103, because I honestly can't decide what I think about them! For now at least, I'll keep them high in the ranking.

103 and 104: I like the 103 font better than 104 - it's fresher and more interesting. Will it be timeless enough to look good in 15 years? The idea about the bell's soundwaves : this has possibilities. The main possibility I see is that I also help expand people's thinking. The silhouette of the bell changes with each new pair of waves - could one of the pairs remind the viewer of: a person or head or brain or mind or thinking? Also: the way the bell is orientated drags it down a little. Could the bell be upside down?
How could 103 look good without the strapline?

Thank you,
Resli

13 years ago

Client

feedback on 106-109:
I like the font used in "Costabell". The idea of expansion or things radiating outwards appeals to me, but not this execution of it. It somehow looks too turgid and full, and needs more grace. I very much like "Ltd" being written vertically.

Thank you,
Resli

13 years ago

Client

110: not to my taste. The C shape looks more clunky than graceful or strong.

111: The face shape looks like a somewhat unattractive man.Could it look a little more like a face people would aspire to, and look more androgynous? Would it look better with the blue line being longer? I like the graduation of colours in the ripples. The Ltd looks good - both font and placement. Could Costabell be in a less rounded font?

Thank you,
Resli

13 years ago

Client

112: I like this. I still have a concern that without the strap line, it looks unfinished (and it needs to look ok with or without the strap line).

113: I like the double meaning - is it an eye or a bell?! Unfortunately, my first impression was that it's a ring, and that it's an ugly ring! Costabell and Ltd being in different colours works well; might work better with the Ltd in a smaller font.

114: More subtle with the red, please? A tinier sliver, perhaps? Thinner and smaller? With no white gap between the red and the black?

115: a little too brash in colour (too much red in one place) and shape. The shape and the text are not visually linked as much as I would like them to be. Would need more sense of movement.

Thank you,
Resli

13 years ago

Client

116 and 117: Much better! I like them both. I will ask colleagues and friends for feedback on which they like more. Tell me if this won't work: can we put in a touch of a new colour (and add a little more balance), by putting a tiny bit of a new colour towards the right end of the logo? (I'm thinking a colour on the spectrum from aqua through turquoise to teal). (Nong, please tell me if I have not said this in a way that is easy to understand. If I did not speak clearly, I will try again!)

118: This one is funny because it shows a tall person and I am short! No, thank you. Your other work is better.

119, 120, 121: I would need more grace and elegance. The shapes are starting to look like Os or rings - and 121 looks as if it has a Q in it. Most of the logos that have two or more Cs as the dominant shape are towards the bottom of the rankings. The "." between "Costabell" and "Ltd" doesn't work for me, but I appreciate that it's a fresh approach.

Thank you,
Resli

13 years ago

Client

122: The blue Ltd doesn't quite work, because it puts so much emphasis on the Ltd. *However*, I've had other feedback on the logo that is more important: I'm told that it looks as if the company name is Ostabell. Is there a way to make sure people immediately can see that the name is Costabell?

123: not as good, because it emphasises "cost"!

124: Looks like a car logo.

124 and 125: both look too solid. I prefer 125 to 124.

Thank you,
Resli

Thank you,
Resli

13 years ago

Client

126: much better, because the face is more attractive. I'm concerned that this logo is trying to do too much, and is too complicated. (Art, I know I'm the one who asked for the face...). However, an engineer who gave feedback loved it, precisely because it covers all the bases! I am waiting for more colleagues to give me feedback.

127: Good overall shape. the white quotation marks work well. I am asking more people for feedback, as I've had a little feedback that it looks too much like a logo for a proofreader.

128: The speech bubble doesn't quite work for me. It looks too confusingly like a backwards Q, and there are too many jagged edges (because of the square). The speech bubble being inide a square somehow makes it look cheap. The colours are lovely and balanced.

13 years ago

Client

Hello Everyone, I sorry for taking so long to get back with feedback - my computer has been down.

129, 130, 131: I love the energy in this concept. 129 and 130 are better because they don't have the brownish tinge. Could the O be changed so it's more clearly an O and not an A? in 131, I'm wondering whether it would look better if the longest line of the starburst ran parallel with the T, B and Ls (i.e., the tall letters). Also, I've had feedback that the strapline is small and hard to read. Is there a way of making it clearer?

132: Not clearly enough a brain. I don't think this one is going to work. However, I appreciate that you are the first and only designer to get a brain into the logo, Art!

136, 137: better, because it's looking more clearly like Costabell and not 'ostabell. I'll get feedback on these.

133: Inoffensive, but doesn't say much to me or get my attention.

134: as for 133. But this one has a serious problem - it reminds me a lot of 47. I would not feel I was being fair to OnlyBeDesign if I used 134.

135: Nong comes up with yet another fresh idea! Unfortunately this is too much like the yin/yang symbol.

138 and 148: Not keen on the image of the candle, especially in the darkness. It seems a little pompous, and many of my clients are fabulous shining lights in their own right!

139-142: I prefer a more elegant approach.

143 - 147: thank you, Luis. I like 143 and 145 best. I will get feedback on these. In 146 the emphasis on the A separates "cost" from "bell" - which unfortunately emphasises "cost". The font in 147 is not as nice as the others; the others are all either graceful or strong.

Thank you,
Resli

13 years ago

Client

130 and 143: Obviously, I like these very much! I would like them better if the "Costabell" looked slightly less imposing, and a little more inviting. Perhaps have the "ostabell" in smaller size capitals, or in lowercase?

150 and 151: Excellent optical illusion. Needs to be either black & white or colour, but not grey - my style is not grey! Changing from grey would help avoid the shape (on the left) looking as much like a handcuff. The shape on the left looks better in 151, but I can't have a black background. I am slightly bothered by the vertical line in 151. The logos need to have more grace, less clunkiness. This concept may have possibilities.

149: Unfortunately, this one does not say much to me.

Thank you,.
Resli

13 years ago

Client

152: I like the optical illusion, the font is fine. Other than that, I am struggling with this one. I don't think the dot in the shape helps - it looks as if the C is eating something - but the circle around the C helps. The colours are all ok, but I think it's one too many colours in the logo.

Than you,
Resli

13 years ago

Client

153-156. Check your spelling! Can't have upside down letters in the logo - I am dyslexic and people might think the inversions were a symptom. Not keen on these designs.

157: I'm not a designer, so I'm not sure, but is this worryingly like entry 144? The shape could use a lighter touch. It would need to be more connected to the Costabell.

158: Reminds me a little too much of Chanel. I don't find this one very attractive

Thank you,
Resli

13 years ago

Client

159: Unfortunately, a lot of communication-focused businesses have a similar logo.

160: I like the optical illusion, and the use of colour. The logo as a whole doesn't hold together -the shape and "Costabell" don't quite connect with each other

161 and 164: Good font, good colours. 164 is pleasingly clean & simple. ... but I just don't like it much. I think that's because these two don't seem to have any meaning other than looking attractive.

162-163: I really love the energy in these. Could the O in Costabell be tidied more, so it is clearly an O and not an A? I'm not sure about the strapline font - perhaps try a font that's a little less rounded, so it the letters are based on ovals or angles more than circles?

165-166: With 3 other key messages to give, I don't want to focus on the "bell" in Costabell.

Thank you,
Resli

13 years ago

Client

167: that font is more angular, which is good, but it's a little too jokey. I'm afraid I might lose some credibility.

168 and 169: I'd love to see these with the strapline in black, please. Much though I love the idea of a splash of red in the logo, I think it jars with the orangey tones. Having said that: Would the Ltd and the interiors of the Ls look ok in red?

169 is easier to read than 168, so I prefer it. It's my favoute execution of this concept. The font doesn't quiiiite chime with the font of Costabell. Perhaps italicise it? Or your idea/s for how they could harmonise more easily?

Thank you,
Resli

13 years ago

Ivan F

LogoTournament Staff

Please provide feedback to designers in their private areas - use this area for general feedback only.

:) Thank you

Support

13 years ago

Client

Sorry, Ivan - will do.

Best wishes,
Resli

13 years ago