Thank you for joining the contest, Jill Marie. The firework is a great idea! In fact, I'd say it's one of the two best "first logo submitted". Brava!
I'm making a few comments in individual designers' pages, and I check the pages at least once daily for messages. However, most of my feedback is given on the contest main page. That's to save me doing a lot of repetition, and it's to help the designers save time and effort by being able to learn from each others' feedback.
Please note that the company name is Costabell Ltd., not Costabell! It's a legal requirement that I include the "Ltd". I'm sure you wouldn't want me to be arrested and dragged away in chains.
Could you please add Ltd to your logos? It can be in any of the following forms: Ltd Ltd. ltd ltd.
Interestingly, I'm wondering whether the additional letters will actually add more balance and spice.
Didn't want to put this on the home page for all to see, but... my hesitation about 28 is from something two friends have told me. (How can I put this?!) Both said it reminded them of part of their body that they, erm, sit on. That's why I'm interested in the starburst appearing somewhere other than on the O.
If number 28 looked as good as it does but didn't remind anyone of their bottom, it would easily be ranked in the top 10.
Overall pluses: I love love LOVE the energy of the logos you've made. fabulous freshness to the design. Different from usual corporate logos, but not so different that the corporates will dislike it. looks fine with or without the strapline the font gives it a personal touch, appropriate because my business is personality-led. the logo hangs together as one unit. (Unlike the logos that look like a shape AND a name) very distinctive, memorable. Easy to spot. Stands out, without being too shouty.
Overall concerns: the O looking like an A ensuring the strapline is legible getting the colour balance right. I think the red may not work how to place, orient, and size that fireburst for maximum effect
If it's possible and it wouldn't look bad: I'd rather the bar of the T were more to the right of it, instead of being more to the left of it. Gives more message of "forward" (as opposed to "back")
At risk of sounding like Andy Warhol: I'd be keen to see a version with a dark turquoise fireburst instead of yellow/gold/orange. Not so light that it looks like a splash of water, nor so teal that it makes Costabell hard to read. Somewhere between turquoise and teal. Strapline not in red. Would you be ok with doing just one version of that colour combination? (I don't want you to do several, in case I instantly hate it!)
So you know: I have three extremely busy days ahead of me, so I may ask to extend the contest. I will make clear to everyone that the extension is 99% for my favourite designers to do further tinkering so I can select the top logo. I'll let others know that unless they're one of the few designers I'm keen on, I won't be giving feedback. (It's good manners and professional to give quality feedback, but the amount of time it takes is phenomenal!)
You are, of course, one of those few & favoured designers.
took me a long time to work out the difference between 172 and 173! I prefer 173, with the Ltd in black.
Though I like the idea of turquoise (because it is friendlier than red or orange for highlighting and shading other text to match in documents), I don't think it looks nearly as good as the yellow/orange. Your initial instincte was right.
Alas, I have come to a wretched realisation: one of my feedback people pointed out that much though I love the logo you've designed, it won't work in black and white. And the logo needs to work in black and white. That was in the brief, but I guess we both forgot about it.
Jill, I'm sorry, because you are talented and your logo concept is excellent.
I hope you don't mind if I keep your name in my virtual Rolodex for other endeavours.
Oh, I don't blame you for trying! But the black and white just doesn't have the joy that set the gold version apart from the crowd. (Also, my lodger just leaned over my shoulder and said it looks like a bullet hole in a window. Don't take it personally. He's an engineer and isn't big on diplomacy.)
I think you've withdrawn all but one of the entries you made for my logo contest. Yours didn't work in black and white, which knocked it out of the running. BUt it was still a stand-out, and I'd like to rank it in the top five of my logo contest.
If you want to put the logos back up, I'll rank my favoruite of them. I plan to do the final ranking within 24 hours, so if you want yours included then please spring into action with a gazelle-like swiftness.
After I wrote to you, I realised that you can't put up more designs! I wrote to Logo Tournament support, and Ivor speedily reinstated them. I've put on into 5th place.