Entries 13 - 16: fabulous that you've got an optical illusion into the logo. Well done! I like the font.
entries 14 and 15 look slightly washed out. Would a sliver of black alongside the green/orange lead to 14 and 15 not looking washed out, as well as emphasising the illusion?
I think I prefer 16 more than13, though that may change as I get used to them. 16 looks better with the strap line removed, and it may be removed. More importantly: 13 is perhaps too strong, but 16 is gentler.
number 17: I think I'm missing something in this one. Please explain!
Bit of feedback: I just remembered why I did not like the colours in 14 and 15. Part of it was that they are slightly pale and washed out. Part of it is the psychology of colour.
Orange can give a message of "fun", but also of "cheap" or "budget" (probably why easyJet chose orange) and "not serious. I don't want to give a message of cheapness or of not being serious - my work is fun, but it's very serious.
Green can give a message of "life" and "growth", which is good. Lately, it has been used a lot to represent the environment. I want to be careful that no one mistakes my logo for a recycling centre! So I need to avoid most shades of green.
Regarding colors, I suggest you ask the winner pantone references. -especially if you take it to press, to teach you the range before - The monitors are not calibrated often distort much. The same gray color can range from gray to brown easily.
So you know: I'm now putting most feedback on the main page for the contest, so you can see feedback I've given other designers. This is to avoid me repeating the same things over and over, and to save you time because it gives you more insight into what I like.
By law, my company name must show as "Costabell Ltd" - not just "Costabell". You have 5 logos ranked in the top 10. (Muy bueno!) Could you please submit these with Costabell Ltd as the company name?
I preferred to concentrate on the typography and the disposal than in color. Any of us, not you will inconvenient to send you the logo with different colors or tones. If you want to any modification, do not hesitate to tell me.
Hello. Yes. Once winner chosen, do not believe that any designer put stick in send variations of color and tone. I hit the point one of the contract of Logotournament.
"1. Logo. The designer/vendor agrees to provide the buyer with a vector file in .EPS format as well as a .JPG of the winning logo. The designer/vendor also agrees to provide additional variations upon request including: White Background, Colored Background, Black & White, and Solid Colors. Additional requested formats can include .AI and .PNG. All deliverables are referenced herein as defined as the ("Logo"). Variation requests are required to take place within 2 weeks of selecting a winner."
Positives: -I LOVE the optical illusion. Fabulous. -very clean and simple -good use of colour -nice balance -logo all looks like 1 piece. Not like separate shape and Costabell -classic -will be fine in corporate world. -They say "reliable".
Concerns: -It can look a little formal or staid. Is it possible to give it more movement and energy? -I would like to see it with letters not all the same size. This might soften it a little, which is ok. Maybe like in 145, but with a less rounded font?
May I please see 29 with the colours in the shape so that: black on top, red on the bottom?
If you have something complex to say, you can write in Espanol. I will send it to my stepmother to translate!
Thanks for the comments Resli. I get to make you the changes. Best regards, ..................
Gracias por los comentarios. Me pongo a trabajar en los cambios.
Una pregunta...¿Es necesario ltd.? Normalmente no se suele poner en un logo, aunque si en la identificación fiscal. Imagino que sera igual que en España. Por ejemplo mi empresa. Palandus, S.L. Pero en logo solo utilizo Palandus, aunque en las facturas ademas del logo aparece en texto Palandus, ltd. CIF: 0000000
Thanks for the comments Resli. I get to make you the changes. Best regards, ..................
Gracias por los comentarios. Me pongo a trabajar en los cambios.
Una pregunta...¿Es necesario ltd.? Normalmente no se suele poner en un logo, aunque si en la identificación fiscal. Imagino que sera igual que en España. Por ejemplo mi empresa. Palandus, S.L. Pero en logo solo utilizo Palandus, aunque en las facturas ademas del logo aparece en texto Palandus, ltd. CIF: 0000000
Hello again. Sorry for my English. It's horrible. Although I was working in Texas, he only spoke at the end in Spanish.
You send the modifications that I dedicated. If you want any other change, do not hesitate to tell me.
Best regards, Luis .............. Hola de nuevo. Perdon por mi ingles. Es horrible. Aunque estube trabajando en Texas, solo hablaba al final en español.
Le envio las modificaciones que me dedia. Si desea cualquier otro cambio, no dude en decirmelo.
180: font is a little too heavy. 182: I am concerned that in 5 years, the font will look old. 181: I think this one is the best of these
I am getting feedback that your designs look "cold" and "hard". Is there a way to soften them more?
So you know: He decidido postergar la seleccion del diseno ganador hasta este viernes, para que tenga tiempo suficiente de consultar con colegas y amigos sobre sus preferencias y recomendaciones. Quiero que sepa que el diseno suyo esta entre los mejores de los que he recibido. (Por cierto, no hablo espanol. Un pariente hizo esta traduccion.)
Until tomorrow evening or on Friday morning it can not make corrections.
Unfortunately have joined urgent care (hospital) to my sister for a fainting (do not know the cause) to some 200 km. from where I live. I hope to arrive in time to send him corrections. Now I'm with the laptop and Wi-Fi in the hospital, but can only see the contests.
There are a few variations I am interested in, please.
Your designs are wonderful for two of the three key messages: reliable/professional, and psychology. Now we need to give them more message of "engaging, enjoyable, sparkling, fun". I have ideas below for that.
Number 145: May I please see this without the strap line, without "Ltd.", and with a lighter shade of the teal colour (a dark turquoise?) for more freshness and energy.
May I also please see the resulting version of 145 with the font in all capitals. Perhaps the C larger than the OSTABELL.
For both variations, Costabell may need to move a little to look good next to the shape.
I am having a hard time with the font. 30 is too imposing. 145 is ok, but not much better than ok. Is it possible to have a font that is more rounded (like 145), but with serifs?
Is there a website where I could see "Costabell" in different fonts so I can give you more useful suggestions?!
BTW: I like the freshness of the green in 15. But when it is in black and white, the shape and the font turn murky grey! So the font needs to be pure black.
You have been busy with your sister, so I have not decided on a winner yet. I will move you to Rank 1 and Artr to Rank 2, then will move you to Rank 2 and Artr to Rank 1. That is so both of you can make changes to your entries.
Hello. Was better. Was discharged, but last night we had to go back to the hospital. We climbed a lot of tension (normally it is low). The point is that they do not find what it is and do not stop doing tests I start this afternoon with the changes. You have to notice when I put the 1 and to upload. Regards,
I recommend http://www.dafont.com/ There are many more, most of payment (between 40 and 400 U.S. dollars by type and / or class) This afternoon I upload the changes. Right now I'm waiting to go home again. Regards,
I'm going about 1: 30 Spanish time - one hour earlier in the United Kingdom-, to see my sister, that you are testing in your hospital. (she is medical - analyst)
Then I stay at home to not leave her alone, but tomorrow morning I return to work.
I am glad your sister is getting tested. I hope she will be ok soon.
I have been away working. I will give more feedback tomorrow. Just for now: I like the lighter colour teal. Font with serifs is better than sans serif.
To give more sense of motion and life: could Costabell be start off black and gradually become dark turquoise or teal? Or start off dark turquoise or teal and gradually become black?
Do you have other ideas for giving it more life and motion?
I will look at the fonts website - thank you.
318 and 309 fonts: interesting and attractive. But the letters join oddly and are spaced oddly, as if they are not aligned correctly
323 an 324 are better than 322 and 317 because the letters are closer together. It looks more like a shape than like 9 letters. however, the font in 323 and 324 is masculine and cold; I need something androgynous and warm
321: may I please see this with the "ostabell" slightly smaller, and with "Ltd" vertically at the end (the way it is in 143 or 199)?
339, 340, 341, 342, 343, 345: I was hoping for a more gradual change between black and teal, so you can not say "the colour change starts here". But perhaps this is not possible? A distinct change from black to teal splits it up too much.
Could we please try 344 without the "." after "Ltd."?
334 and 338 look good.
I told Logo Tournament that you needed to be with your sister. They have made the judging time longer.
Hello Resli. I am making the changes. I upload them as soon as possible. My sister this much better. Seems be that the fainting and the only vertigos are caused by the ear.
344.- I've modified the kerning (separation between letters) and I have removed the point of Ltd Keep in mind that although you can tweak the kerning, serif fonts tend to have different character spacing that they may not occupy the same space (easy read)
May I please see: 338 with the "ostabell" raised a little iigher, so it is centred on the C, the way it is in 339 321 with closer kearning (the letters closer together) 344 with no dot on the Ltd 319 with "ostabell" smaller and centred on the C, the way it is in 339