Goldfish Logo Design Contest

Goldfish has selected their winning logo design.

For $675 they received 297 designs from 35 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
karpis
United Kingdom

What We Do

Private, real estate investment company.

Industry

Financial

Top Three Things to Communicate

#1 - Wealth
#2 - Family values
#3 - Commitment

Our Target Audience:

Target audience 35-50 year old, mostly male, from United Kingdom, potentially global reach. Income above average, skilled professionals, employed or business owners.

Values - current and timeless, not chasing the trends, sophisticated, not too serious, creative, energetic, dedicated, family values, ethical.

Color Preferences

Letters we would like to see in dark gray. Icon - yellow / orange, goldfish real life colour.

Our Ideas and Additional Information:

The idea is - goldfish. Gold fish is our family symbol and it lends it self to chinese mythology of two gold fish as symbols of wealth and abundance.
Oriental factor of two fish is not must have condition, but we are open to ideas. We think, if there is more than one fish, one fish should be dominant.

The fish should "swim" from right to the left. Type of goldfish - common goldfish. See attached image, we like this specimen.

Highly detailed fish, very close to photo image is not desirable. On other hand very abstract also will not work. It has to be somewhere in between.

Fish colour as real life please, but not many shades.

The gold fish part of logo will be used in other projects and as a family symbol, so it is most important part of the logo.

Fish should not be very long so it fits and looks well in a square space.

Themes

Complex
Luxury
Modern
Refined

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Discussion

Discussion

karpis
United Kingdom
Thank you for submissions, very interesting. I just uploaded image off butterfly and lion heads, we like this type of techniques. Please google for images of "lion head logo" for inspiration on techniques.
4 years ago
karpis
United Kingdom
Now I started seeing lion heads. Forgive me if I was not clear. We are after GOLDFISH, not lion head. Only you can look at lion heads for inspiration.
4 years ago
karpis
United Kingdom
Thank you all for submissions. Some very good. What I understand now is that proportions of goldfish has to be right, otherwise it may not even look like goldfish but tuna fish o dolphin.
One suggestion - you may try to get outline/ proportions of the real goldfish from photo and then fill with detail.

I have not seen many "art-ish" atemps.

key points:
1) Proportions need to be right.
2) It is not a tuna, its goldfish, elegant, peaceful, not a predator.
3) Anyone else, just from looking at logo should understand that its a gold fish.
4 years ago