What We Do
You must read the entire brief expecially the "Our Ideas and Additional Information" section, to get a clear understanding of what we want.
CollectorDASH creates websites for collectors to manage their collections, learn about the items they collect, socialize with other collectors, & buy and sell collectibles.
Top Three Things to Communicate
#1 - Quality - (most complete universe of collectibles)
#2 - Simplicity - (easy to use, finally a good website for collectors)
#3 - Community - (bringing back the social aspect lost by auction sites)
Our Target Audience:
It depends on the collectible category, but as a general rule collectors are 30-70 years old, male, U.S, $60k household median income, high school or greater education, blue collar, easy going, friendly, social (like getting together for collector events), collect things for fun (investment collectors are the minority), collecting is a lifestyle.
Red, White, Grey for common elements
Category appropriate collors for category (dolls = pink; action figures = green, black, silver; etc.)
Our Ideas and Additional Information:
As you create create the logo, keep in mind that we want the "DASH" to be included on all of our websites, almost like a stamp. So when people see the DASH graphic, eventually, they will thing DASH = Collector website (bottles, cans, dolls)