Cognella Logo Design Contest

Cognella has selected their winning logo design.

For $350 they received 249 designs from 59 different designers from around the world.
Contest
Logo Design Brief
Hide
URMarketing
United States

What We Do

We take a modern approach to publishing marketable textbooks, both original manuscripts and anthologies, for professors in the higher-education academic space.

Industry

Education

Top Three Things to Communicate

#1 - Speed-to-market publishing approach - we take months, not years, to publish a title
#2 - Evocative of a new, independent spirit of academic publishing, free from institutional and bureaucratic baggage found with larger publishers
#3 - Incredible service and a personal, high-touch experience for each author

Our Target Audience:

Professors and instructors teaching in higher education: community colleges, public and private universities, and other academic settings. Nationally distributed in schools like Purdue, New York University, and UC San Diego. Most authors tend to be in their mid-to-late 30s, 40s, and 50s and have been teaching for 5-10+ years. They are very knowledgeable in their field, and may have been passed over or overlooked by larger publishers. An even blend of male/female, but all are in the academic environment. They tend to be very busy, and are looking for a simple way to fulfill their goals of being a published author. Since they will use the book in their classroom, they will also have a 'lift' by using their own, published book.

Color Preferences

Green - perhaps two tones, and perhaps a warm/cool combination.
Orange might be a nice complement, if the orange is a different value than the green.
There needs to be strong contrast to represent solidity, strength and an assurance of quality.

Our Ideas and Additional Information:

Although it's academic publishing, which can be stodgy and 'institutional', we want this to look progressive and fresh while still conveying assurance, quality and trust.

Here are some competitors to be aware of:
http://www.pearsoncustom.com/
http://www.kendallhunt.com/
http://www.bedfordstmartins.com/

Themes

Simple
Refined
Elegant
Secure
Colorful
Quiet
Necessity
Economical
Serious
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

Withdrawn

2nd

Withdrawn

3rd

Withdrawn

4th

Withdrawn

5th
7th

Withdrawn

8th

Withdrawn

Withdrawn

10th

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

Withdrawn

New
New
New
New
New
New
New
New
New
New
New
New
1 2 3 4 5 6

Discussion

Discussion

URMarketing
United States
#6 - That's an interesting approach, but I'd prefer to have the graphics separated from the text. "ella" is a beautiful sound, and there can be some stylish, swooping play with the 'l's
12 years ago
URMarketing
United States
#8 is STRONG. Cranberryblue - you're wonderful with all the choices. I like the experimentation with the others, but #8 is the leading contender. The book graphic is a bit more obvious, and less sophisticated that the organic Cog. #9 is also good, but I'm not sold on the orange color. You might want to try cooler tones as well - at first I thought orange would be a good complement, but I'm drifting away from that. Perhaps a clean, pale blue tone (?), not sure. These are great, however. Thank you very much.
12 years ago
URMarketing
United States
#24 - let's see that one with an initial Cap "C". Cranberryblue - THANK YOU for the color variations. Nicely done!
12 years ago
JR2
Bulgaria
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
thanks!
12 years ago